Key Concepts Brewers Should Consider at Beer Events

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You may be producing great beer, but so do other breweries. Beer events provide the fastest and easiest ways for brewers to market their beer and showcase their brands. So, you have to make sure that you stand out with a professionally branded beer booth.

Listed below are a few concepts that you should consider at beer events. Read on and follow these tips.

Go out there

When choosing the right event for your brewery, there are 2 simple questions that you need to answer: What do you want to gain from this event? How established is your brewery?

If you are looking to launch your brand and gain a few followers, then it would be a good idea to go out there and infiltrate as many craft events as you can. Here, you can get a ridiculous amount of people to try your beer without exerting too much effort.

If you have a well-established brewery and wanted to maintain your market share, you have to be selective on the events that you wish to participate in. Make a list of the top 25 beer events throughout the year, then go out there and bring in your A game.

Marketing your brand

In a crowd of thousands of people and several other breweries, make sure that you keep up with the competition. Your goal is to get them to like your beer and make them remember who you are. By doing so, you can be sure that they’ll be buying your products later on.

Also, take note of what the popular breweries are doing to market themselves. Now, take a look at what you’re doing and see how you measure up to them.

Choose the right style of beer

Choosing the right beer is one of the most important elements of running a successful beer event. This is especially true if you have several styles under your belt. If you have been around for a few years, you might want to keep the crowd interested by bringing one of your special releases.

If you decide to skip the specialty beer, you may send a lesser known style that needs a little boost on the market. Most people may not be familiar with the other styles you brew since they are only purchasing the most popular style that everyone else is drinking.

Beer Labeling and Its Importance

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As we all know, the contents of the bottle is one of the most important aspects of the beer. However, the beer bottle and its package help improve the overall experience and create an emotional connection between the consumer and the product. For breweries, the beer label is one great opportunity of attracting the attention of the consumers.

In this article, we’ll talk about the beer labeling process and how it affects a consumer’s buying decision. Read on and we’ll tell you more about it.

Beer labeling process

There is no denying that beer labels have an influence in our buying decision. With a wide variety of choices, the uninitiated may have a difficult time in choosing a product. For unpopular beer brands, the battle for consumer attention becomes even tougher. That being said, the importance of beer labeling comes into the picture. The beer’s distinctive look is also meant to help the beer stand out in upscale restaurants, bars and nightclubs.

Nowadays, beer brewers are trying to take the superficial approach to the next level. Some beer brewers are even coming up with crude and offensive names to help them stand out.  However, coming up with a clever name or eye-grabbing label is not enough. In order to attract the attention of the beer-drinking community, the beverage should also come in a unique and iconic bottle.

Aside from a few studies which focuses on the how visual tricks could influence a consumer’s purchasing behavior, recent studies revealed that beer brewers could actually influence consumer spending based on the label’s content. Some beer geeks check the label and carefully read through the product description. For others, the selection process is based on the beverage with the prettiest label.

The beer labeling process is not as simple as it looks. After injecting beer into the clean bottles, breweries cannot just slap a label on the bottle and send it to the distributor. Advertising and labeling of malt beverages like beer is regulated by the Department of Alcohol, Tobacco and Firearms.

Craft Beer Social Media Marketing

One of the biggest challenges of being a craft brewer is marketing your brewery and getting the word out. Marketing might be tough during this stage since you’re already busy brewing beer while running the business. Whether you’re just starting out or looking to bring your social media marketing to the next level, this article will help you in getting your craft brewery up to speed on the most effective tactics and strategies.

Getting started 
A lot of business owners are talking about social media and how it provides them with unbelievable results. As a result, most business owners are jumping on the bandwagon despite having no clue on how to incorporate it in their marketing campaign.
Social media marketing may not provide you with amazing results overnight but if done properly, it may help you in all other aspects of running a brewery and may provide you with long-term effects without requiring you to invest a lot of upfront.
Social media is an incredibly valuable tool as it allows you to deliver the message to your potential custome rs and to thousands of people from different parts of the world. It also allows you to interact with people and introduce them to your business.

Tell your story 
Most people make the mistake of using social media as a promotional tool. These people fail to realize that social media’s real power is allowing its user to tell their story to their audiences. The increasing popularity of social media and blogging shows us how interested the online community is
in following people’s story. So, give them the privilege of seeing what’s going on behind your business and allow them to get involved.

Action speaks louder than words 
Feel free to participate in conversations that reflect your brand’s story. Just because you’re running a brewery doesn’t mean you have to talk about it all day. Get involved in other events and use this as an opportunity to infuse your marketing activities.

Promoting Your Craft Beer Bar through Social Media

Craft Beer is Growing in US Market

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.
Get your followers to take picture and post it on different social media
platforms

This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.