Promoting Your Craft Beer Bar through Social Media

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

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Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.

Get your followers to take picture and post it on different social media
platforms
This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Promoting Your Craft Beer Bar through Social Media

Craft Beer is Growing in US Market

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.
Get your followers to take picture and post it on different social media
platforms

This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Essentials of Beer Marketing

Just like any other business, marketing may be one of the biggest challenges you
are currently facing. This is especially true for new craft brewers. Well, we’re
guessing that you didn’t venture into this business because of marketing. Rather,
you decided to enter the business because of your passion in brewing the best beer
for you customers.

Let’s face it, there are a lot of brewers with great beer but are still struggling as
they fail to market their products effectively. Today, we’ll help you run an effective
marketing and advertising campaign that would turn into a rewarding sales cycle.

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Amazing products
Before we go into the specifics, you have to understand that great beer is the
foundation of a successful beer marketing. It is difficult to convince people to buy
your product if you are selling crappy beer. But if you are brewing a great-tasting
beer, then marketing and advertising would be a whole lot easier.
Compelling story
As a craft brewer, your passion about your beer is one of your greatest marketing
advantages. You should use it to your advantage. People are more likely to buy
from brands that they can trust and relate to.
People base their buying decisions on their emotions, rather that logic. So, go out
there and tell them your story. This doesn’t only help you sell beer, it also attracts
loyal customers.

Reach out to the influencers
While telling your story seems like the best strategy, you may not have enough
time and resources to talk to as much people. By conversing with the right people,
this will help bring you to the right track.
As consumers, we take recommendations from people we know and trust. As a beer
craft brewer, it is your goal to target the “influencers” and involve them in your
promotions and campaigns. Once they feel that they’re a part of your brand, you’ll
have a brand advocate that would help you sell your beer and grow your brand.

Go viral
Once you have a solid fan base, we suggest that you go out there and tell your
story through the Internet. Social media and blog sites would help you tell your story and reach more people at an incredibly low price. Mind you, you don’t need a production team in order to tell your story. All you need is a smart phone and your
genuine passion for your product and company.

3 Game Changers in Online Marketing

There are a lot of tools that promise to help, but the better approach may be to focus on the following three areas that every marketer needs to address if they want to succeed online

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1. Speed

Many websites are still under performing when it comes to speed, and there’s a measurable financial cost associated to this. Every second added to a website’s load decreases conversions by a massive 2% to 7% and reduces page views by 1% to 2%. Just as importantly, Google makes no secret of the fact that speed is part of its ranking process, meaning that a slow loading site is going to suffer in search results.

A fast website is, therefore, the first thing you need to ensure if you’re going to win in the increasingly competitive online retail world. There are basic, technical things you can do. For example, ensure your site is technically optimized.Also, check out your hosting and bandwidth providers and make sure that you’re not unnecessarily forcing users to download massive videos or images.

Another route to faster site speeds that’s being adopted by major players in web retail is the tag management system. Website tags are used by third-party technologies to track and control activity on a page. Many sites can have twenty or even thirty different tags per page, and each one of these will slow down a page’s loading speed. A tag management system can manage this process, speed up your site, and improve performance.

That said, speed isn’t just about the rate at which your pages load. The best companies are constantly evaluating and rolling out new approaches. To succeed, your marketing team needs to be working with your technical team to ensure that you can move quickly and make the most of the technologies and approaches that exist.

2. Customer View

Online shopping behavior is becoming more complex. Three quarters of customers use more than two points of contact to make a purchase, whether that is multiple visits to a single site or using different online and offline access methods. As a result, 25% of sales cycles take more than a month to complete from consideration to purchase.

During these extended purchase processes, there are hundreds of different influences, offers, social messaging, and other touch points that can influence a consumer decision. A user might visit your website initially, but then they might friend your Facebook page, see a display ad, visit through a search link, or head into your physical store. Retailers need to stay on top of this journey throughout its life cycle. You need to know what led to a customer buying something from your site and, more importantly, what led to them not buying.

The answer is to take a customer-centric view of your analytics, rather than a web-centric view. Traditionally, analyzing website traffic has been all about tracking individual visits to your website, but instead you need to think more broadly about what customers are doing that leads into their on-site experience.

Amazon does a great job of this, using all the information they have on you to ensure that their recommendations are almost always spot on. Similarly, Apple does a great job of integrating the in-store and online experience. They’ve taken the pain away from in-store lines with their remote iPhone-style checkouts. Would you like them to email you your receipt? Of course! And in doing so, you’ve just handed them valuable information about your purchase that they can use on their website.

 3. Personalization

Once you have a distinct understanding of your customer the next step is to see how you can personalize their experience. Personalization isn’t the same as recommendation. It’s not saying ‘you bought that so you might like this.’ It’s about building an online experience that’s truly personal and unique.

Imagine a store owner who knows you by your name, your size, your preferences, and hang ups. Imagine if you’re hesitating to buy a pricey shirt and they offer you quality reassurance or even a special offer if you’re about to walk away? What about if they can help you curate an outfit or even try it on? What if the store layout was adapted to your liking? What if you always walked into the Hugo Boss section? (Assuming that’s your cup of tea?).

This is personalization: The combination of bespoke design, layout, stock, and messaging. Some websites out there are starting to do this, but only a few so far. However, many websites still work on a site-wide change basis, changing everything for everyone. Research by Jim Manzi , has shown that only 10% of site-wide changes actually drive business change. True personalization relies on being able to serve the right content to the right segment at a specific time, nearly guaranteeing that your changes are going to drive results.

Of course, personalization isn’t a simple process, and it requires what could be the fourth game changer: automation. If you’re going to personalize for individual users effectively without killing your backstage team then you need to be able to customize on the fly based on the data you hold.