Homebrewing: Gadgets to Make Brewing Easier

When it comes to brewing, ingenuity saves a lot of time and money. Homebrew gadgets are available in different shapes and sizes. Most of these gadgets may not be necessary, but a lot of brewers prefer to have them on hand as they make the brewing process a whole lot easier.

In an attempt to make the brewing process easier, we made a list of the most common homebrew gadgets that have helped brewers in their operation. Read on and see if these gadgets would benefit you too.

Wort chiller

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Most beginning brewers think that if they have enough patience, they don’t need to invest on a wort chiller. However, leaving the wort overnight and allowing it to cool down on its own mostly leads to contamination.

In order to minimize the risk of bacterial contamination, it would be best to use a wort chiller and chill the beer as quickly as possible.

Hydrometer

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If you want to know how strong your beer is, a hydrometer will allow you to calculate this. This tool can help you hone and perfect the craft while allowing you to make beer with exacting accuracy.

Racking cane

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Most first-time brewers start brewing on bare bones system for a few months and eventually decide to invest on this tool. A racking cane is very useful as it allows liquid to be siphoned while filtering out undesirable solids from the fermentation vessel; thus, allowing you to save a lot of time.

Hop filter

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If you’re like most brewers, you prefer to put a lot of loose leaf hops into the beer as it boils. By doing so, you may have a hard time straining the beer as you put it in the carboy. A hop filter can help you with this.

By using a hop filter, you can be sure that the beer will be clear and beautiful. However, you first have to remove the big chunks with the use of a strainer.

 

Craft Beer Social Media Marketing

One of the biggest challenges of being a craft brewer is marketing your brewery and getting the word out. Marketing might be tough during this stage since you’re already busy brewing beer while running the business. Whether you’re just starting out or looking to bring your social media marketing to the next level, this article will help you in getting your craft brewery up to speed on the most effective tactics and strategies.

Getting started 
A lot of business owners are talking about social media and how it provides them with unbelievable results. As a result, most business owners are jumping on the bandwagon despite having no clue on how to incorporate it in their marketing campaign.
Social media marketing may not provide you with amazing results overnight but if done properly, it may help you in all other aspects of running a brewery and may provide you with long-term effects without requiring you to invest a lot of upfront.
Social media is an incredibly valuable tool as it allows you to deliver the message to your potential custome rs and to thousands of people from different parts of the world. It also allows you to interact with people and introduce them to your business.

Tell your story 
Most people make the mistake of using social media as a promotional tool. These people fail to realize that social media’s real power is allowing its user to tell their story to their audiences. The increasing popularity of social media and blogging shows us how interested the online community is
in following people’s story. So, give them the privilege of seeing what’s going on behind your business and allow them to get involved.

Action speaks louder than words 
Feel free to participate in conversations that reflect your brand’s story. Just because you’re running a brewery doesn’t mean you have to talk about it all day. Get involved in other events and use this as an opportunity to infuse your marketing activities.