Craft beer may be a bit more expensive, but this means you are paying for a better product. If you are not into craft beer, then you are actually missing out on one of life’s simplest and most thirst-quenching pleasures. Yes, it’s that good!
Still not convinced? Take a moment to scroll through this list as we give you a rundown of reasons why you should start drinking craft beer.
It goes well with food
Why limit yourself to white or red wine when you can choose from a wide variety of craft beer? There is an endless list of options. And unlike wine, there are no dos and don’ts in drinking beer. You can pair it with pasta, veggies, burger or even a nice big steak.
Commercially-produced beers are not known for using organic or high quality ingredients. Brewers, on the other hand, take pride in using the world’s finest ingredients when brewing their own beer.
More exciting types
Like art, craft beer is a wonderful tapestry of different flavors, types and styles. And the best way of figuring out which style/flavor combo goes well together is through experimentation and having the ability to work outside the box. Luckily, microbreweries have nailed this one.
Aside from the fact that they’re made from the finest ingredients, craft beer is made in low volumes by people who are passionate about beer. Anyone who says that craft beer doesn’t taste better than the commercial ones is either a liar or has no taste buds. With a wide variety of choices available, you can easily find a brew you like.
Craft beer is known for having lower alcohol content and is supposed to be paired good food and enjoyed with friends. This is great since you get to enjoy a lot more beer without getting hammered.
One of the biggest challenges of being a craft brewer is marketing your brewery and getting the word out. Marketing might be tough during this stage since you’re already busy brewing beer while running the business. Whether you’re just starting out or looking to bring your social media marketing to the next level, this article will help you in getting your craft brewery up to speed on the most effective tactics and strategies.
A lot of business owners are talking about social media and how it provides them with unbelievable results. As a result, most business owners are jumping on the bandwagon despite having no clue on how to incorporate it in their marketing campaign.
Social media marketing may not provide you with amazing results overnight but if done properly, it may help you in all other aspects of running a brewery and may provide you with long-term effects without requiring you to invest a lot of upfront.
Social media is an incredibly valuable tool as it allows you to deliver the message to your potential custome rs and to thousands of people from different parts of the world. It also allows you to interact with people and introduce them to your business.
Tell your story
Most people make the mistake of using social media as a promotional tool. These people fail to realize that social media’s real power is allowing its user to tell their story to their audiences. The increasing popularity of social media and blogging shows us how interested the online community is
in following people’s story. So, give them the privilege of seeing what’s going on behind your business and allow them to get involved.
Action speaks louder than words
Feel free to participate in conversations that reflect your brand’s story. Just because you’re running a brewery doesn’t mean you have to talk about it all day. Get involved in other events and use this as an opportunity to infuse your marketing activities.