Top Reasons Why You Should Start Home Brewing

Home brewing may seem like a tedious process for most people. However, once you see the advantages of home brewing, you might not go back to commercial beers that you usually buy. Also, it’s a great hobby that you can enjoy with your friends.
If you have never brewed your own beer before, read this post and consider some of the reasons why should start brewing.

Produce the best beer
There is no doubt that the beer you have produced is equally great tasting, if not better than the ones you’re currently buying. By sourcing the best ingredients and making time to boil your hops and steep your grains, you are actually putting your entire effort to produce the best tasting beer there is. As you wait for a few weeks for your batch to mature, the sense of
anticipation rises. As you crack the cap of the beer you have just brewed yourself, you then realize it’s something you haven’t tasted before.

Brew what you want
This is the best part of home brewing. Here, you have the ability to come up with something you want and add in a few ingredients to make your signature beer.
Also, you don’t have to settle for what’s available. If you wish to have a smooth and chocolaty beer, you are free to do so. Plus, some unique-tasting beers are not available year-round. Through home brewing, you can produce your own and enjoy
your beer anytime you want.

Save money
This is one of the main reasons why a lot of people start brewing beer at home. The cost of the ingredients you’ll need to make beer is only a fraction of the cost of the final product.
Despite being cheaper, this does not mean that it could not drain your finances. Keep in mind that this hobby would require you to invest on equipment. After you have successfully brewed at least 1 to 2 batches, that’s the only time that you can
save money on home-brewed beer.

Promoting Your Craft Beer Bar through Social Media

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

Screen Shot 2013-09-03 at 1.34.09 PM
Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.

Get your followers to take picture and post it on different social media
platforms
This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Promoting Your Craft Beer Bar through Social Media

Craft Beer is Growing in US Market

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.
Get your followers to take picture and post it on different social media
platforms

This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Essentials of Beer Marketing

Just like any other business, marketing may be one of the biggest challenges you
are currently facing. This is especially true for new craft brewers. Well, we’re
guessing that you didn’t venture into this business because of marketing. Rather,
you decided to enter the business because of your passion in brewing the best beer
for you customers.

Let’s face it, there are a lot of brewers with great beer but are still struggling as
they fail to market their products effectively. Today, we’ll help you run an effective
marketing and advertising campaign that would turn into a rewarding sales cycle.

top 8 beer towns in america

Amazing products
Before we go into the specifics, you have to understand that great beer is the
foundation of a successful beer marketing. It is difficult to convince people to buy
your product if you are selling crappy beer. But if you are brewing a great-tasting
beer, then marketing and advertising would be a whole lot easier.
Compelling story
As a craft brewer, your passion about your beer is one of your greatest marketing
advantages. You should use it to your advantage. People are more likely to buy
from brands that they can trust and relate to.
People base their buying decisions on their emotions, rather that logic. So, go out
there and tell them your story. This doesn’t only help you sell beer, it also attracts
loyal customers.

Reach out to the influencers
While telling your story seems like the best strategy, you may not have enough
time and resources to talk to as much people. By conversing with the right people,
this will help bring you to the right track.
As consumers, we take recommendations from people we know and trust. As a beer
craft brewer, it is your goal to target the “influencers” and involve them in your
promotions and campaigns. Once they feel that they’re a part of your brand, you’ll
have a brand advocate that would help you sell your beer and grow your brand.

Go viral
Once you have a solid fan base, we suggest that you go out there and tell your
story through the Internet. Social media and blog sites would help you tell your story and reach more people at an incredibly low price. Mind you, you don’t need a production team in order to tell your story. All you need is a smart phone and your
genuine passion for your product and company.

Organizing a Beer Festival

If you are planning to run a beer festival this year, there are a lot of things you have to consider. A beer festival is a fun event where beer lovers come together to share their passion for craft beer and introduce your product to new customers. Running a beer festival could be beneficial to your business, especially if you plan it right.
The date
The date of the festival could contribute to the success of your event. We suggest having it scheduled on a significant date like Halloween, Christmas, Cask Ale Week or other public holidays, where people would be looking forward to attend an event like this.  Also, you have to make sure that your event does not clash with other major events around your community.

The location
When organizing a beer festival it is important to determine the size of the location that could accommodate all your guests. But if this is your first event, we suggest that you start off small. After hosting a successful event, your attendees and resources would eventually expand, along with your confidence.
Another thing that you have to consider is the accessibility of the location. You have to make sure that the location is accessible to your target audience so as to increase the likelihood of your event’s success.

The equipment

beer-fest-equipment
In an event like this, it is important to anticipate all the potential challenges that may arise so you could prepare for it.
Since you’ll need more than one serving counter, you also have to determine the number of employees and additional equipment that you’ll need for this event. Also, determine how many chairs and tables you will need.
Beer selection
Beer selection is especially important in a beer event as this would contribute to the success of your event. Feel free to offer a range of beers, both local and national favorites.
It is important to have an estimate of how much beer you’ll need for this event. As we have mentioned earlier, if this is your first event, then you might want to start small.

Starting Your Own Beer Brand

Every guy would be interested to have his own brewery. Imagine having a beer that

is specifically crafted to your taste and is widely available at your favorite pub. You
can even have your face plastered on the beer bottle and have it named after you.
So, turn your dreams into reality. Follow these tips and start your own beer brand.

Do your homework
Research is an important aspect of every business. In order for you to understand
the ins and outs of the business and how to start a company, you’ll have to do your
homework and gather as much information as you can.
Collaborate with people Being new in the business, it would be best to work with people who are
experienced in this field. As an entrepreneur, you may have enough skills and
experience in selling your product, but you should also find someone to do the
brewing for you.

Grow slowly but smartly
Word of mouth is crucial in this business. So, you’ll have to have the best product in
order to please your consumers.
In the beginning, it’s all about selecting the right venue, improving the product and
building the brand. But at this point, you’ll have to be smart enough to decide when
to expand and how to properly execute your plans.
Financial investment
Breweries are super expensive. So, it is best to be prepared for it financially before
venturing into this business. If your investment is too small, you might not be able
to produce enough products.

Be specific
Spend enough time to determine how you want your beer to taste and look. Jot
down notes on what you specifically want and work on it. Also, consider if you want
to have a special ingredient to give your beer that signature taste.
This is important, especially for start-ups so you know what to achieve and be able
to properly gauge your success.

Brewing an Effective Craft Beer Label

Whether you’re brewing beer as a hobby or business, you have to take into account what your drinkers see on the bottle as they sample your beer. Craft beer calls for a label design which is unique and stylish.

Instead of just slapping the word “light” on the beer bottle, think of a creative approach on how to introduce it to the beer drinking community. Mind you, these labels have a big influence on the perceived quality of your beer. Thus, explaining the need for breweries to create a distinct brand identity.

Understanding the history of craft beer

By learning how microbreweries have evolved, you can fully appreciate the craft beer industry and the people who have managed to make it thrive up to this day. It could also help you spark some ideas for creative direction like how you want the beer drinking community to remember your beer and your company.

Be remarkable to set yourself apart

One sure way of failing in this industry is by being boring. You have to be remarkable in order to be successful.

Craft beer consumers are receptive of designs that are different from the norms. Also, they choose their favorite beer according to its brand, not the beer process or brewing style.

Pay attention to details

If your beer isn’t seasonal, you can add in a bit of creativity by replacing the usual label with a holiday version. This simple move could help boost sales. Also, don’t forget to incorporate the beer’s distinguishing style into the new packaging.

The cap should also be part of your beer branding so don’t forget to include it in the conceptualization stage.

Make your design specific, brief and clear

When conceptualizing your beer label design, you have to tell the designer exactly what you’re looking to achieve. Here, it is important to provide details about your history, beer style, brewery location and your target audience.

You can also provide samples of label styles, color swatches and fonts that you like to give inspiration to the designer.

The Basics of Home Brewing

 

If you are a beer lover, you may have considered brewing beer at the comfort of your home. It’s not only economical; it’s also a great hobby that you could share with your friends. And by the end of your project, you’ll be welcomed with a cold glass of your very own beer.

Purchase a starter kit

As you begin to explore the art of brewing beer, getting a starting kit would be your best option. This kit contains all the supplies and equipments which are needed for home brewing, plus, detailed instructions also come with the package. This is especially recommended for beginners as you’ll be provided with everything you need for this project.

Prepare the ingredients

Surprisingly, beer involves a simple process. It’s basically just water with malt.

Most of the time, the ingredients needed in brewing are included in the home brew starter kit. As you master the art of brewing beer, you can start experimenting and add in hops, grains and malts. These could provide an added flavor to your beer.

Brewing the beer

Brewing beer is easy, especially if you’re using a starter kit. Follow these steps and start brewing your own beer.

Brewing – This process takes about 2 hours.

Start off by cleaning and sterilizing your equipments. Dissolve the brew in 2 to 4 liters of hot water then add in 1 Kg of dextrose or sugar. Then, put 10 liters of cold water in the fermenter, add the hot mixture and mix it well.

Top it up to 23 liters. When the temperature reaches below 30°, sprinkle it with brewer’s yeast.

Fermenting – This process takes about a week

This is where the magic happens! After adding the yeast, you can now seal the fermenter. Remember to partially fill the airlock with boiled, cooled water.

Allow the brew to ferment for a week, letting it stay at about 20 to 22°. Once you notice that the brew clears and the airlock stops bubbling, set aside for 48 hours. After this, you beer is ready for bottling.

Bottling

Make sure to sterilize all the caps and bottles. Add 1 tablespoon of sugar to each bottle. Fill the bottles, leaving 40mm from the top.

Cover the bottles and tilt each bottle for a few times in order to dissolve the sugar. Keep them in a warm place for about 5 days, then transfer them to a cooler place and let it stay for another 5 days. Leave it alone for another week. After this, you are free to enjoy your very own beer.

Marketing your Beer Event through Social Media

If you’re planning a beer event, social media could be an efficient and cost-effective way of creating buzz, filling seats and turning your one-time gathering into a recurring event.

In order to successfully promote your event, you should know which type of social media tools to use and when you should use them. Listed below are a few tips that could help you organize a successful event.

Before the event

The first step is to let people know about your event and make sure they mark it on their calendars. You can do this through Twitter.

Raise awareness twitter

A lot of business owners have their own hashtags for their events. While there’s no secret formula in creating one, just try to incorporate a hashtag in all your tweets and encourage others to do the same when tweeting about your event.

In order to encourage people to use the hashtag, you can sweeten the deal by giving out a free pass to one of the lucky followers.

During the event

Just because the event has already started, doesn’t mean that your marketing efforts have to end there. Since most beer events are held at night, you can keep the foot traffic high and the excitement up by continuously updating your followers through social media all night.

Foursquare or Gowalla

Creating an event in Foursquare or Gowalla is free. By creating one, attendees would be encouraged to check in on your event and share them via social media.

Since a lot of people link their Gowalla and Foursquare activity to their Facebook and Twitter accounts, check-ins would be seen by their friends; thus, encouraging their friends to come to your event.

After the event

Blog about it

Create a blog post on how the event went and how you plan to make the next even more exciting. Also, feel free to ask for feedbacks and suggestions from the attendees. This way, you’ll have a better idea on what to do next time.

You can also post a status on your Facebook page about the event and encourage your followers to leave a comment as well.

There are still a lot of ways to promote your event via social media. You just have to be a bit creative in order to attract the attention of people.

The Basics of Beer Marketing

Craft beer is one of the most profitable and fastest growing segments of the beer industry. It’s also a very competitive and crowded market, so you’ll have to work hard and stand out among the competition if you wish to succeed in this industry.

In this business, success could be translated to being different. This article could help you in focusing on the key factors that would contribute to your business’ success.

Know the market

Every market is unique. Thus, you’ll have to understand what makes you area different in order to build a profitable business.

Here, you should be able to gather as much information about beer drinkers (your prospective clients) and your competitors. As you learn more about your prospects and competitors, you’ll be able to come up with an effective marketing plan that would set you apart from these existing establishments, reach your target audience and penetrate the market.

Create your brand

Your brand is more than just a logo. It’s how you present your business to your customers. A great brand provides its clients with an interesting story. As you introduce your brand to the market, you’ll want to capture their attention and connect with your customers.

Once you capture their attention, this becomes the core of your identity. If possible, try to incorporate it through your marketing plan in order to create a more powerful presence.

Improve your product

More than anything, your product will be the center of your business. So, it is important to provide your customers with a great product. Also, device a plan on how to carry your brand story through the product you offer.

Create excitement among your customers

Getting your customers excited is an important aspect of your marketing plan. Execute your plans early on and engage beer drinkers to follow you until your launching day. A lot of beer drinkers get thrilled with the introduction of new breweries. By going with the right approach, you could easily create a buzz among the beer drinking community even before you start selling.

By putting up your own site combined with the power of social media, you can easily reach your target audience and provide them with the necessary information as you prepare for the launch of your brewery.