The Rise of the Beer Apps

Beer enthusiasts can rejoice with the introduction of numerous beer apps. After all, nothing is better than cracking open a frosty brew at the end of a tiring day.

In an attempt to help you navigate the vast world of beer, we have compiled a number of apps that will surely enhance your beer drinking experience.

iBeer

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Price: $ 0.99, IOS

Until scientists can discover a way on how to pour beer out of an iPhone, you can just stick with iBeer.

If you are the designated driver, then iBeer got you covered. With 5 different beers to choose from, you’ll be provided with a digital pint of beer that they you can jostle and drink. You can still join in on the festivities without the risk of getting your blood alcohol level up.

Beer Match

beer-match

Price: $ 0.99, IOS

If you are wondering what kind of beer would best suit your meal, just pull out your phone and Beer Match will do it for you in a snap. This app will provide you with information about beer and food and will suggest texture and flavor matches, depending on your meal.

Drink Fit

DrinkFit

Price: $ 1.99, IOS

If you are a health buff and is cautious about the calories you take in, Drink Fit is the right app for you. This app will provide you with carbs and calorie counts for a variety of beers, wines, cocktails and can even tally up the calories of the drinks that you’ve had all night.

Tap Hunter

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Price: free, IOS and Android

If you are in search of the finest beer in town, then this is the app for you. TapHunter gives you an opportunity of discovering new breweries and craft beer sellers. If you are on a foreign land, that’s not a problem either. This app allows you to search by location, brewery and beer and help you find the nearest bar that sells your favorite beverage.

Untappd

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Price: free, IOS and Android

This is a social app for beer enthusiasts. This app is designed to let users check in specific beers from pubs, restaurants or breweries they are currently drinking at. You can also rate beer, find local breweries and receive badges. It’s the ulti

Promoting Your Craft Beer Bar through Social Media

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

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Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.

Get your followers to take picture and post it on different social media
platforms
This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Essentials of Beer Marketing

Just like any other business, marketing may be one of the biggest challenges you
are currently facing. This is especially true for new craft brewers. Well, we’re
guessing that you didn’t venture into this business because of marketing. Rather,
you decided to enter the business because of your passion in brewing the best beer
for you customers.

Let’s face it, there are a lot of brewers with great beer but are still struggling as
they fail to market their products effectively. Today, we’ll help you run an effective
marketing and advertising campaign that would turn into a rewarding sales cycle.

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Amazing products
Before we go into the specifics, you have to understand that great beer is the
foundation of a successful beer marketing. It is difficult to convince people to buy
your product if you are selling crappy beer. But if you are brewing a great-tasting
beer, then marketing and advertising would be a whole lot easier.
Compelling story
As a craft brewer, your passion about your beer is one of your greatest marketing
advantages. You should use it to your advantage. People are more likely to buy
from brands that they can trust and relate to.
People base their buying decisions on their emotions, rather that logic. So, go out
there and tell them your story. This doesn’t only help you sell beer, it also attracts
loyal customers.

Reach out to the influencers
While telling your story seems like the best strategy, you may not have enough
time and resources to talk to as much people. By conversing with the right people,
this will help bring you to the right track.
As consumers, we take recommendations from people we know and trust. As a beer
craft brewer, it is your goal to target the “influencers” and involve them in your
promotions and campaigns. Once they feel that they’re a part of your brand, you’ll
have a brand advocate that would help you sell your beer and grow your brand.

Go viral
Once you have a solid fan base, we suggest that you go out there and tell your
story through the Internet. Social media and blog sites would help you tell your story and reach more people at an incredibly low price. Mind you, you don’t need a production team in order to tell your story. All you need is a smart phone and your
genuine passion for your product and company.