Beer Labeling and Its Importance

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As we all know, the contents of the bottle is one of the most important aspects of the beer. However, the beer bottle and its package help improve the overall experience and create an emotional connection between the consumer and the product. For breweries, the beer label is one great opportunity of attracting the attention of the consumers.

In this article, we’ll talk about the beer labeling process and how it affects a consumer’s buying decision. Read on and we’ll tell you more about it.

Beer labeling process

There is no denying that beer labels have an influence in our buying decision. With a wide variety of choices, the uninitiated may have a difficult time in choosing a product. For unpopular beer brands, the battle for consumer attention becomes even tougher. That being said, the importance of beer labeling comes into the picture. The beer’s distinctive look is also meant to help the beer stand out in upscale restaurants, bars and nightclubs.

Nowadays, beer brewers are trying to take the superficial approach to the next level. Some beer brewers are even coming up with crude and offensive names to help them stand out.  However, coming up with a clever name or eye-grabbing label is not enough. In order to attract the attention of the beer-drinking community, the beverage should also come in a unique and iconic bottle.

Aside from a few studies which focuses on the how visual tricks could influence a consumer’s purchasing behavior, recent studies revealed that beer brewers could actually influence consumer spending based on the label’s content. Some beer geeks check the label and carefully read through the product description. For others, the selection process is based on the beverage with the prettiest label.

The beer labeling process is not as simple as it looks. After injecting beer into the clean bottles, breweries cannot just slap a label on the bottle and send it to the distributor. Advertising and labeling of malt beverages like beer is regulated by the Department of Alcohol, Tobacco and Firearms.

Building a Beer Bar At Home

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Any home brewer would agree that having a beer bar at home is a great idea. After all, anyone would be interested to have a place where they could entertain their friends and stock up on their favorite beverages. While the cost and the effort you have to put together to run a bar might seem daunting, it may not be that difficult considering that you have all the tools ready.

If by any chance you become interested to build your own bar, the overall design will depend on your personal preference and building skills. Now, we’re here to help you out by giving you a few simple tips to help you turn your dreams into reality.

Function first
It is important to choose a design that combines simplicity and functionality. Go with a freestanding design that is easy to construct. Also, make sure to provide enough space for storage and socializing. Since this project may involve a huge amount of money, it is best to go with a simple layout that you can build on your own.

Create a theme


In order to add character to your bar, consider sticking to a consistent theme. Also, make sure that all the decors, accent pieces, signs and posters complement one another. Feel free to visit a few local bars for inspiration.

Make sure that your stools match the color and wood grain of the bar. Also, the distance between the stool and the top of the bar should be around 10-12 inches. This is to ensure that the person seated at the bar is adequately comfortable.

Proper storage and refrigeration
If you plan to stock up on beer, proper refrigeration is important. A mini-fridge can usually hold enough beer to satisfy the demands of most beer drinkers. If you are also planning to serve champagne and wines in the future, cold storage is also needed. These tips are intended to help you get started. Building your bar may not be as difficult as it seem.