Any home brewer would agree that having a beer bar at home is a great idea. After all, anyone would be interested to have a place where they could entertain their friends and stock up on their favorite beverages. While the cost and the effort you have to put together to run a bar might seem daunting, it may not be that difficult considering that you have all the tools ready.
If by any chance you become interested to build your own bar, the overall design will depend on your personal preference and building skills. Now, we’re here to help you out by giving you a few simple tips to help you turn your dreams into reality.
It is important to choose a design that combines simplicity and functionality. Go with a freestanding design that is easy to construct. Also, make sure to provide enough space for storage and socializing. Since this project may involve a huge amount of money, it is best to go with a simple layout that you can build on your own.
Create a theme
In order to add character to your bar, consider sticking to a consistent theme. Also, make sure that all the decors, accent pieces, signs and posters complement one another. Feel free to visit a few local bars for inspiration.
Make sure that your stools match the color and wood grain of the bar. Also, the distance between the stool and the top of the bar should be around 10-12 inches. This is to ensure that the person seated at the bar is adequately comfortable.
Proper storage and refrigeration
If you plan to stock up on beer, proper refrigeration is important. A mini-fridge can usually hold enough beer to satisfy the demands of most beer drinkers. If you are also planning to serve champagne and wines in the future, cold storage is also needed. These tips are intended to help you get started. Building your bar may not be as difficult as it seem.
Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.
Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.
Get your followers to take picture and post it on different social media
This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.
Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.