Carlsberg can be quite creative when it comes to online advertisements such as this one but their latest drinks campaign in Belgium is another smart effort in promoting the brand. Creating an app called TournÃ©e Digitale (Digital Tour), it encourages users to step away from their computers and meet their friends in person and share beers instead of links.
When you download the app, you are automatically entered into a competition where the winners get a free round of beer to share with their friends. When this happens, the app allows you to invite five of your friends to a Carlsberg event or party so you can share your drinks. You can give your Carlsburg drinks their very own name – so long as it ends with the suffix ‘sberg’ – when you’re sharing the free beers.
The final step of treating your friends is to share the news on your Facebook page about being treated by Carlsberg, thus promoting the brand to your other friends as well as a wider audience. The app is available for both iPhone and Android smartphones.
– See more at: http://www.simplyzesty.com/Blog/Article/August-2011/Carlsberg-s-latest-campaign-gets-you-to-share-beers-instead-of-links#sthash.pMU0HlNs.dpuf