Drinking Beer Makes You Smarter

smartbeer

According to a study that was conducted by a group of researchers from the University of Illinois, drinking beer can make you smarter. After getting their subjects drunk, cognitive psychologist Jennifer Wiley and her team came to this realization. Interesting, right?

Proponents of the said study tested the creative problem-solving skills of their drunken participants and compared it to their performance before getting intoxicated.

To reach this surprising conclusion, they have devised a bar game and invited 40 men to participate in the said activity. Each man was given 3 words and was asked to come up with a 4th word, making sure that the new word fits the pattern.

For example, the three words are: cottage, blue and mozzarella. The word cheese goes with the given words.

Wiley reported on the Federation of Associations in Behavioral and Brain Sciences’ site that participants who have a blood alcohol level of 0.07 were better at creative-solving tasks compared to their sober counterparts. As a matter of fact, the drunken ones were able to solve 40% more problems. However, they are worse at working memory tasks.

Additionally, drinkers were able to finish their problems within 12 seconds; while non-drinkers took 15.5 seconds. This is because alcohol helps people access their remote ideas – ideas that are developed through association.

As the researchers asked the participants to think of a word that goes with the words cottage, blue and mozzarella, they’ll be accessing their remote ideas to come up with the word cheese.

Contrary to the belief that alcohol muddies the mind and hinders analytical thinking, it actually makes you smarter. We’re not surprised why raving drunks like Charles Bukowski, John Cheever and Ernest Hemingway were able to write their books.

Sometimes, it’s good to be distracted. And sometimes, the really creative stuff comes out while enjoying a bottle of beer.

 

Things You Should Consider Before Starting a Brewery

Brewing beer is fun, but owning a brewery involves a tremendous amount of work. With all the excitement surrounding opening a brewery, please keep in mind that there are also a number of things an aspiring brewer should consider to make this dream come true.

Today, we’d like to focus on the business aspect of the brewery and give you 5 points to think over while planning your future brewery.

Plan

brewery-blueprint-arch-press

Aside from the traditional business plan, you should also have an actual plan like 3-5 years strategic plan, brewery layout, expansion plan etc.

In the beginning, planning can be as simple as tasting room, production goals and revenue goals. But as time goes by, planning should also mature. Well, we are not capable of predicting the future, but we can always plan.

Capital

21_Raising-Capital

 

If you are planning to start a brewery, then we are assuming that you have enough money to start a business. We’ve seen a lot of undercapitalized businesses out there and it just doesn’t work.

In order to determine if adequate funds are present, you should have at least 30% on top of your total brewery startup cost. This means that if equipment and build-out cost you $1 million, you should prepare an additional $300,000 to get you through the first few months. This may seem like a huge amount, but you also have to understand that marketing and figure salaries alone may eat up most of it.

Distribution

Self-distribution is a great option as you start your business but you’ll have to pass it off to the professionals eventually. When this time comes, make it a point to have as much opportunities to interact with the people who’ll be taking care of your business. You wouldn’t want to hand off the promotion and transport of your products to a complete stranger, right?

Back office

IMG_3096239a2c

We know that you are capable of operating those tanks and valves, but can you balance your checkbooks? When you’re ready, it would be best to hire someone knows the industry. This way, you can be sure that your bookkeeper or CPA can speak your language and is capable of solving problems in your behalf.

Keeping a back office is also beneficial as it will help you keep record of your business. This is important as it will help you determine if your brewery is profitable. Most importantly, it will keep the TTB out of your hair.

How to Make a Beer Box Hat

There is no denying that a huge percentage of the adult population is considered as avid beer drinkers. Though some people prefer to do away from alcoholic beverages, a party will never be as fun and as exciting without our favorite beverage.

For the love of beer, we would like to share with you an amazing accessory that would definitely appeal to every beer lovers out there – the beer box hat. Turning a beer box into a hat requires a certain level of creativity. So, you don’t have to spend a fortune in order to look cool and own your very own beer box hat. Read on as we give you a step-by-step procedure in making the coolest accessory you ever laid eyes on.

Things you’ll need:

3 Beer boxes

Transparent tape

Scissors

Marker

Stapler

Instructions

  1. Unfold the beer boxes and lay them on a flat surface.
  2. Measure your head and draw an oval on one of the boxes, making sure that the circumference is the same size as your head. Cut it out.
  3. Mark a strip the width of your head on the second box. Make sure it’s about 8 inches tall. Add 1 inch so you can make it into a tube.
  4. Wrap the strip into the tube and secure it with a stapler.
  5. Cut 1 inch slits on the top and bottom edges of the tube. Fold the top slits inward and the ones at the bottom, outward.
  6. Place the top of the hat over the 3rd box and trace around it. Draw a bigger circle, measuring at least 6 inches from the first one.
  7. Cut the inner and the outer circle, leaving only a halo shape. Position it carefully on the bottom slits and secure it again with a stapler.
  8. Finally, roll the side of the brim of the hat towards the center.

 

 

Key Concepts Brewers Should Consider at Beer Events

1

You may be producing great beer, but so do other breweries. Beer events provide the fastest and easiest ways for brewers to market their beer and showcase their brands. So, you have to make sure that you stand out with a professionally branded beer booth.

Listed below are a few concepts that you should consider at beer events. Read on and follow these tips.

Go out there

When choosing the right event for your brewery, there are 2 simple questions that you need to answer: What do you want to gain from this event? How established is your brewery?

If you are looking to launch your brand and gain a few followers, then it would be a good idea to go out there and infiltrate as many craft events as you can. Here, you can get a ridiculous amount of people to try your beer without exerting too much effort.

If you have a well-established brewery and wanted to maintain your market share, you have to be selective on the events that you wish to participate in. Make a list of the top 25 beer events throughout the year, then go out there and bring in your A game.

Marketing your brand

In a crowd of thousands of people and several other breweries, make sure that you keep up with the competition. Your goal is to get them to like your beer and make them remember who you are. By doing so, you can be sure that they’ll be buying your products later on.

Also, take note of what the popular breweries are doing to market themselves. Now, take a look at what you’re doing and see how you measure up to them.

Choose the right style of beer

Choosing the right beer is one of the most important elements of running a successful beer event. This is especially true if you have several styles under your belt. If you have been around for a few years, you might want to keep the crowd interested by bringing one of your special releases.

If you decide to skip the specialty beer, you may send a lesser known style that needs a little boost on the market. Most people may not be familiar with the other styles you brew since they are only purchasing the most popular style that everyone else is drinking.

Craft Beer Social Media Marketing

One of the biggest challenges of being a craft brewer is marketing your brewery and getting the word out. Marketing might be tough during this stage since you’re already busy brewing beer while running the business. Whether you’re just starting out or looking to bring your social media marketing to the next level, this article will help you in getting your craft brewery up to speed on the most effective tactics and strategies.

Getting started 
A lot of business owners are talking about social media and how it provides them with unbelievable results. As a result, most business owners are jumping on the bandwagon despite having no clue on how to incorporate it in their marketing campaign.
Social media marketing may not provide you with amazing results overnight but if done properly, it may help you in all other aspects of running a brewery and may provide you with long-term effects without requiring you to invest a lot of upfront.
Social media is an incredibly valuable tool as it allows you to deliver the message to your potential custome rs and to thousands of people from different parts of the world. It also allows you to interact with people and introduce them to your business.

Tell your story 
Most people make the mistake of using social media as a promotional tool. These people fail to realize that social media’s real power is allowing its user to tell their story to their audiences. The increasing popularity of social media and blogging shows us how interested the online community is
in following people’s story. So, give them the privilege of seeing what’s going on behind your business and allow them to get involved.

Action speaks louder than words 
Feel free to participate in conversations that reflect your brand’s story. Just because you’re running a brewery doesn’t mean you have to talk about it all day. Get involved in other events and use this as an opportunity to infuse your marketing activities.

8 FOREIGN DRINKING GAMES FROM AROUND THE WORLD

You may be familiar with Flip Cup, Beer Pong and Kings, but what if you came from strange and distant lands and didn’t have access to such ubiquitous American drinking games? Let’s all unite around the world with a drink in our hands and our game faces on for a round of foreign drinking games. Here is a great list we found and wanted to share!

8 Korea – Napkin, Beer, Cigarette

In this game, a napkin with a coin is placed over a glass of beer. Then, the players take turns burning holes into the napkin with their cigarette and the player whose cigarette burn finally drops the coin into the beer has to drink.

Are you asking, “What if they don’t smoke?” Well, to stereotype, that’s not really something to worry about: South Koreans are big, big smokers. But hey, at least this provides something else to do with a cigarette.

7 UK – Pence

This is a party-wide game that’s played in different parts of the UK. A penny is put into circulation and it’s up to everyone to guard their drinks. If someone slips that penny into your drink, you have to chug it down. Then, you ask them the year of the penny and if they don’t know they’ll have to finish their own drink, or grab a fresh one and down it right then and there. Then the penny goes back into circulation.

6 Peru – Sapo

This isn’t a drinking game so much as a game you play as you drink. Sapo (Spanish for frog) is a little golden frog that sit atop the game board, and the object of this game is to throw coins into its mouth (or any of the holes that surround it) from about four or five steps away. This results in a different amount of points per hole, though the best, of course, is getting it right in its mouth – which is incredibly tough.

5 Japan – Ping Pang Pong

One player says “ping,” and the person to their left has to say “pong” right after “ping” comes out of the first person’s mouth. Then, the next person to their left says “pang” while simultaneously pointing to another person who starts the entire process over. If you are too slow or do a poor job of pointing (which I guess can happen if you’re drunk enough) everyone chants while you drink your liquor in shame.

4 Germany – Hammerschlagen

For this, uh, game, every player sticks a nail in a tree, so that it’s ready to be pounded into it. Each person gets a swing and then passes their hammer on. The first person to sink their nail in gets a free shot and the last person has to buy the next round. And if you miss the nail completely there’s a penalty which can vary. Is it me, or does Hammerschlagen sound like some type of German holiday that Dwight Schrute would get really excited about?

3 Ireland – Irish Quarters

Different from our version of quarters, this involves players spinning a coin and taking a mug of beer to the face, refilling the cup and then grabbing the coin before it stops spinning. If they can’t finish and pour in time, then instead of passing the coin to the next person they have to go again.

2 Cuba – Jenga Drinking Game

Jenga is all about building a tower of rectangular wooden blocks and then systematically removing them from lower levels and stacking them on the top level without the whole tower falling over. The Cubans just add rum to the equation. Any time you make the tower fall, you finish what’s left in your glass, even if you’ve just filled it. There is no winner or loser, just an end to the game when everyone is too inebriated to set up the tower. Using board games and such to get wasted is a great idea. I’d love to see a Mouse Trap drinking game.

1 Russia – Bear Paw

This game involves filling a mug with beer and passing it around a circle, with each person taking a sip. After taking a drink, they replace that amount with vodka. Then, the mug gets passed around until it’s just vodka with no more beer. Annnnd then it’s done again, but backwards.

Is there a goal in Bear Paw? I think you’re basically the winner if you live through the night. To quote Mojo Jojo from Powerpuff Girls, “That’s the most evilest thing I can imagine.”