Things You Should Consider Before Starting a Brewery

Brewing beer is fun, but owning a brewery involves a tremendous amount of work. With all the excitement surrounding opening a brewery, please keep in mind that there are also a number of things an aspiring brewer should consider to make this dream come true.

Today, we’d like to focus on the business aspect of the brewery and give you 5 points to think over while planning your future brewery.

Plan

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Aside from the traditional business plan, you should also have an actual plan like 3-5 years strategic plan, brewery layout, expansion plan etc.

In the beginning, planning can be as simple as tasting room, production goals and revenue goals. But as time goes by, planning should also mature. Well, we are not capable of predicting the future, but we can always plan.

Capital

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If you are planning to start a brewery, then we are assuming that you have enough money to start a business. We’ve seen a lot of undercapitalized businesses out there and it just doesn’t work.

In order to determine if adequate funds are present, you should have at least 30% on top of your total brewery startup cost. This means that if equipment and build-out cost you $1 million, you should prepare an additional $300,000 to get you through the first few months. This may seem like a huge amount, but you also have to understand that marketing and figure salaries alone may eat up most of it.

Distribution

Self-distribution is a great option as you start your business but you’ll have to pass it off to the professionals eventually. When this time comes, make it a point to have as much opportunities to interact with the people who’ll be taking care of your business. You wouldn’t want to hand off the promotion and transport of your products to a complete stranger, right?

Back office

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We know that you are capable of operating those tanks and valves, but can you balance your checkbooks? When you’re ready, it would be best to hire someone knows the industry. This way, you can be sure that your bookkeeper or CPA can speak your language and is capable of solving problems in your behalf.

Keeping a back office is also beneficial as it will help you keep record of your business. This is important as it will help you determine if your brewery is profitable. Most importantly, it will keep the TTB out of your hair.

Reasons Why You Should Drink Craft Beer

Craft beer may be a bit more expensive, but this means you are paying for a better product. If you are not into craft beer, then you are actually missing out on one of life’s simplest and most thirst-quenching pleasures. Yes, it’s that good!

Still not convinced? Take a moment to scroll through this list as we give you a rundown of reasons why you should start drinking craft beer.

It goes well with food

Why limit yourself to white or red wine when you can choose from a wide variety of craft beer? There is an endless list of options. And unlike wine, there are no dos and don’ts in drinking beer. You can pair it with pasta, veggies, burger or even a nice big steak.

Better ingredients

Commercially-produced beers are not known for using organic or high quality ingredients. Brewers, on the other hand, take pride in using the world’s finest ingredients when brewing their own beer.

More exciting types

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Like art, craft beer is a wonderful tapestry of different flavors, types and styles. And the best way of figuring out which style/flavor combo goes well together is through experimentation and having the ability to work outside the box. Luckily, microbreweries have nailed this one.

It’s delicious

Aside from the fact that they’re made from the finest ingredients, craft beer is made in low volumes by people who are passionate about beer. Anyone who says that craft beer doesn’t taste better than the commercial ones is either a liar or has no taste buds. With a wide variety of choices available, you can easily find a brew you like.

Craft beer is known for having lower alcohol content and is supposed to be paired good food and enjoyed with friends. This is great since you get to enjoy a lot more beer without getting hammered.

 

Beer Labeling and Its Importance

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As we all know, the contents of the bottle is one of the most important aspects of the beer. However, the beer bottle and its package help improve the overall experience and create an emotional connection between the consumer and the product. For breweries, the beer label is one great opportunity of attracting the attention of the consumers.

In this article, we’ll talk about the beer labeling process and how it affects a consumer’s buying decision. Read on and we’ll tell you more about it.

Beer labeling process

There is no denying that beer labels have an influence in our buying decision. With a wide variety of choices, the uninitiated may have a difficult time in choosing a product. For unpopular beer brands, the battle for consumer attention becomes even tougher. That being said, the importance of beer labeling comes into the picture. The beer’s distinctive look is also meant to help the beer stand out in upscale restaurants, bars and nightclubs.

Nowadays, beer brewers are trying to take the superficial approach to the next level. Some beer brewers are even coming up with crude and offensive names to help them stand out.  However, coming up with a clever name or eye-grabbing label is not enough. In order to attract the attention of the beer-drinking community, the beverage should also come in a unique and iconic bottle.

Aside from a few studies which focuses on the how visual tricks could influence a consumer’s purchasing behavior, recent studies revealed that beer brewers could actually influence consumer spending based on the label’s content. Some beer geeks check the label and carefully read through the product description. For others, the selection process is based on the beverage with the prettiest label.

The beer labeling process is not as simple as it looks. After injecting beer into the clean bottles, breweries cannot just slap a label on the bottle and send it to the distributor. Advertising and labeling of malt beverages like beer is regulated by the Department of Alcohol, Tobacco and Firearms.

Promoting Your Craft Beer Bar through Social Media

Craft Beer is Growing in US Market

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.
Get your followers to take picture and post it on different social media
platforms

This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Starting Your Own Beer Brand

Every guy would be interested to have his own brewery. Imagine having a beer that

is specifically crafted to your taste and is widely available at your favorite pub. You
can even have your face plastered on the beer bottle and have it named after you.
So, turn your dreams into reality. Follow these tips and start your own beer brand.

Do your homework
Research is an important aspect of every business. In order for you to understand
the ins and outs of the business and how to start a company, you’ll have to do your
homework and gather as much information as you can.
Collaborate with people Being new in the business, it would be best to work with people who are
experienced in this field. As an entrepreneur, you may have enough skills and
experience in selling your product, but you should also find someone to do the
brewing for you.

Grow slowly but smartly
Word of mouth is crucial in this business. So, you’ll have to have the best product in
order to please your consumers.
In the beginning, it’s all about selecting the right venue, improving the product and
building the brand. But at this point, you’ll have to be smart enough to decide when
to expand and how to properly execute your plans.
Financial investment
Breweries are super expensive. So, it is best to be prepared for it financially before
venturing into this business. If your investment is too small, you might not be able
to produce enough products.

Be specific
Spend enough time to determine how you want your beer to taste and look. Jot
down notes on what you specifically want and work on it. Also, consider if you want
to have a special ingredient to give your beer that signature taste.
This is important, especially for start-ups so you know what to achieve and be able
to properly gauge your success.