Health Benefits of Drinking Beer

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For years, wine drinkers have been enjoying their drink without guilt thinking that this beverage brings about some health benefits. Recent studies revealed that beer is actually advantageous to our health, especially if taken in moderation. Heavy drinking, on the other, can increase the risk of heart problems, cancer and liver damage. Considering the amount of calories, it can also make you fat.

In honor of our favorite beverage, we have decided to give you a list of the surprising health benefits that you can get from this awesome drink.

Prevention of heart disease

Beer helps reduce the risk of heart diseases. Studies revealed that beer improves the heart condition of a drinker by making the blood less viscous; thus, reducing the risk of blood clotting. Aside from this, drinking a glass or two can increase the HDL (the good cholesterol) level that prevents the arteries from getting clogged.

Beer is also packed with beta-glucans, a type of soluble fiber that reduces the level of cholesterol; thereby, reducing the risk of heart problems that are associated with a high level of cholesterol like heart attack or heart failure.

Stronger bones

Consuming a large amount of beer may lead to weakened bones. However, when taken in moderation, it can help make your bones stronger. Beer contains a high level of silicon, an element that is crucial in the development of strong bones.

Reduces the risk of kidney problems

According to studies, beer reduces the risk of developing kidney stones as compared to other alcoholic beverages. This is because of its high water content and its diuretic properties. Additionally, it has a compound that slows down the release of calcium in the bones, which is usually the culprit in the formation of kidney stones.

Improves mental health

If taken in moderation, beer is believed to improve a person’s mental health. According to studies, moderate consumption of beer helps improve concentration, memory and reasoning ability.  Experts revealed that is also helps reduce the risk of developing Alzheimers.

The Rise of the Beer Apps

Beer enthusiasts can rejoice with the introduction of numerous beer apps. After all, nothing is better than cracking open a frosty brew at the end of a tiring day.

In an attempt to help you navigate the vast world of beer, we have compiled a number of apps that will surely enhance your beer drinking experience.

iBeer

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Price: $ 0.99, IOS

Until scientists can discover a way on how to pour beer out of an iPhone, you can just stick with iBeer.

If you are the designated driver, then iBeer got you covered. With 5 different beers to choose from, you’ll be provided with a digital pint of beer that they you can jostle and drink. You can still join in on the festivities without the risk of getting your blood alcohol level up.

Beer Match

beer-match

Price: $ 0.99, IOS

If you are wondering what kind of beer would best suit your meal, just pull out your phone and Beer Match will do it for you in a snap. This app will provide you with information about beer and food and will suggest texture and flavor matches, depending on your meal.

Drink Fit

DrinkFit

Price: $ 1.99, IOS

If you are a health buff and is cautious about the calories you take in, Drink Fit is the right app for you. This app will provide you with carbs and calorie counts for a variety of beers, wines, cocktails and can even tally up the calories of the drinks that you’ve had all night.

Tap Hunter

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Price: free, IOS and Android

If you are in search of the finest beer in town, then this is the app for you. TapHunter gives you an opportunity of discovering new breweries and craft beer sellers. If you are on a foreign land, that’s not a problem either. This app allows you to search by location, brewery and beer and help you find the nearest bar that sells your favorite beverage.

Untappd

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Price: free, IOS and Android

This is a social app for beer enthusiasts. This app is designed to let users check in specific beers from pubs, restaurants or breweries they are currently drinking at. You can also rate beer, find local breweries and receive badges. It’s the ulti

Beer Labeling and Its Importance

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As we all know, the contents of the bottle is one of the most important aspects of the beer. However, the beer bottle and its package help improve the overall experience and create an emotional connection between the consumer and the product. For breweries, the beer label is one great opportunity of attracting the attention of the consumers.

In this article, we’ll talk about the beer labeling process and how it affects a consumer’s buying decision. Read on and we’ll tell you more about it.

Beer labeling process

There is no denying that beer labels have an influence in our buying decision. With a wide variety of choices, the uninitiated may have a difficult time in choosing a product. For unpopular beer brands, the battle for consumer attention becomes even tougher. That being said, the importance of beer labeling comes into the picture. The beer’s distinctive look is also meant to help the beer stand out in upscale restaurants, bars and nightclubs.

Nowadays, beer brewers are trying to take the superficial approach to the next level. Some beer brewers are even coming up with crude and offensive names to help them stand out.  However, coming up with a clever name or eye-grabbing label is not enough. In order to attract the attention of the beer-drinking community, the beverage should also come in a unique and iconic bottle.

Aside from a few studies which focuses on the how visual tricks could influence a consumer’s purchasing behavior, recent studies revealed that beer brewers could actually influence consumer spending based on the label’s content. Some beer geeks check the label and carefully read through the product description. For others, the selection process is based on the beverage with the prettiest label.

The beer labeling process is not as simple as it looks. After injecting beer into the clean bottles, breweries cannot just slap a label on the bottle and send it to the distributor. Advertising and labeling of malt beverages like beer is regulated by the Department of Alcohol, Tobacco and Firearms.

Craft Beer Social Media Marketing

One of the biggest challenges of being a craft brewer is marketing your brewery and getting the word out. Marketing might be tough during this stage since you’re already busy brewing beer while running the business. Whether you’re just starting out or looking to bring your social media marketing to the next level, this article will help you in getting your craft brewery up to speed on the most effective tactics and strategies.

Getting started 
A lot of business owners are talking about social media and how it provides them with unbelievable results. As a result, most business owners are jumping on the bandwagon despite having no clue on how to incorporate it in their marketing campaign.
Social media marketing may not provide you with amazing results overnight but if done properly, it may help you in all other aspects of running a brewery and may provide you with long-term effects without requiring you to invest a lot of upfront.
Social media is an incredibly valuable tool as it allows you to deliver the message to your potential custome rs and to thousands of people from different parts of the world. It also allows you to interact with people and introduce them to your business.

Tell your story 
Most people make the mistake of using social media as a promotional tool. These people fail to realize that social media’s real power is allowing its user to tell their story to their audiences. The increasing popularity of social media and blogging shows us how interested the online community is
in following people’s story. So, give them the privilege of seeing what’s going on behind your business and allow them to get involved.

Action speaks louder than words 
Feel free to participate in conversations that reflect your brand’s story. Just because you’re running a brewery doesn’t mean you have to talk about it all day. Get involved in other events and use this as an opportunity to infuse your marketing activities.

Carlsberg’s latest campaign gets you to share beers instead of links

Carlsberg can be quite creative when it comes to online advertisements such as this one but their latest drinks campaign in Belgium is another smart effort in promoting the brand. Creating an app called Tournée Digitale (Digital Tour), it encourages users to step away from their computers and meet their friends in person and share beers instead of links.

When you download the app, you are automatically entered into a competition where the winners get a free round of beer to share with their friends. When this happens, the app allows you to invite five of your friends to a Carlsberg event or party so you can share your drinks. You can give your Carlsburg drinks their very own name – so long as it ends with the suffix ‘sberg’ – when you’re sharing the free beers.

The final step of treating your friends is to share the news on your Facebook page about being treated by Carlsberg, thus promoting the brand to your other friends as well as a wider audience. The app is available for both iPhone and Android smartphones.

– See more at: http://www.simplyzesty.com/Blog/Article/August-2011/Carlsberg-s-latest-campaign-gets-you-to-share-beers-instead-of-links#sthash.pMU0HlNs.dpuf

3 Game Changers in Online Marketing

There are a lot of tools that promise to help, but the better approach may be to focus on the following three areas that every marketer needs to address if they want to succeed online

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1. Speed

Many websites are still under performing when it comes to speed, and there’s a measurable financial cost associated to this. Every second added to a website’s load decreases conversions by a massive 2% to 7% and reduces page views by 1% to 2%. Just as importantly, Google makes no secret of the fact that speed is part of its ranking process, meaning that a slow loading site is going to suffer in search results.

A fast website is, therefore, the first thing you need to ensure if you’re going to win in the increasingly competitive online retail world. There are basic, technical things you can do. For example, ensure your site is technically optimized.Also, check out your hosting and bandwidth providers and make sure that you’re not unnecessarily forcing users to download massive videos or images.

Another route to faster site speeds that’s being adopted by major players in web retail is the tag management system. Website tags are used by third-party technologies to track and control activity on a page. Many sites can have twenty or even thirty different tags per page, and each one of these will slow down a page’s loading speed. A tag management system can manage this process, speed up your site, and improve performance.

That said, speed isn’t just about the rate at which your pages load. The best companies are constantly evaluating and rolling out new approaches. To succeed, your marketing team needs to be working with your technical team to ensure that you can move quickly and make the most of the technologies and approaches that exist.

2. Customer View

Online shopping behavior is becoming more complex. Three quarters of customers use more than two points of contact to make a purchase, whether that is multiple visits to a single site or using different online and offline access methods. As a result, 25% of sales cycles take more than a month to complete from consideration to purchase.

During these extended purchase processes, there are hundreds of different influences, offers, social messaging, and other touch points that can influence a consumer decision. A user might visit your website initially, but then they might friend your Facebook page, see a display ad, visit through a search link, or head into your physical store. Retailers need to stay on top of this journey throughout its life cycle. You need to know what led to a customer buying something from your site and, more importantly, what led to them not buying.

The answer is to take a customer-centric view of your analytics, rather than a web-centric view. Traditionally, analyzing website traffic has been all about tracking individual visits to your website, but instead you need to think more broadly about what customers are doing that leads into their on-site experience.

Amazon does a great job of this, using all the information they have on you to ensure that their recommendations are almost always spot on. Similarly, Apple does a great job of integrating the in-store and online experience. They’ve taken the pain away from in-store lines with their remote iPhone-style checkouts. Would you like them to email you your receipt? Of course! And in doing so, you’ve just handed them valuable information about your purchase that they can use on their website.

 3. Personalization

Once you have a distinct understanding of your customer the next step is to see how you can personalize their experience. Personalization isn’t the same as recommendation. It’s not saying ‘you bought that so you might like this.’ It’s about building an online experience that’s truly personal and unique.

Imagine a store owner who knows you by your name, your size, your preferences, and hang ups. Imagine if you’re hesitating to buy a pricey shirt and they offer you quality reassurance or even a special offer if you’re about to walk away? What about if they can help you curate an outfit or even try it on? What if the store layout was adapted to your liking? What if you always walked into the Hugo Boss section? (Assuming that’s your cup of tea?).

This is personalization: The combination of bespoke design, layout, stock, and messaging. Some websites out there are starting to do this, but only a few so far. However, many websites still work on a site-wide change basis, changing everything for everyone. Research by Jim Manzi , has shown that only 10% of site-wide changes actually drive business change. True personalization relies on being able to serve the right content to the right segment at a specific time, nearly guaranteeing that your changes are going to drive results.

Of course, personalization isn’t a simple process, and it requires what could be the fourth game changer: automation. If you’re going to personalize for individual users effectively without killing your backstage team then you need to be able to customize on the fly based on the data you hold.

 

Creating Positive Results for Your Business

Competition among different brands on the internet is pretty stiff that’s why it is important for you and your company to create a buzz through social media news. You need to recognize the fact that people use search engine sites and social media networks everyday to see the latest trends and the latest happenings all across the globe. By simply advertising on the internet, you can be sure that positive results will be evident as soon as your site is up and running.

Finding a Good Social Media Partner
Social media news is beneficial especially for small businesses because it gives them a chance to advertise the products that they have without having to shed out a huge amount of money. Its way cheaper than advertising in print and the turnaround time of the results is faster. There is a greater chance for the business to flourish if you use social media marketing strategies. There are websites that can help you set up a site that is efficient and can help generate the traffic that your business needs. Web designing companies can further help you enhance the site that you wish to put up. You just need to create an account and you can start using their free services. This is something that people should take advantage of because not only will you get your message across to your potential clients but most of all you’ll be able to maximize the resources that you have through the tools that they have.

Addressing the Problem
If you have a site already but it’s not giving you the results that you want, then you need to take the necessary actions. It’s possible that your site is outdated already and that it’s not attractive enough that’s why people don’t want to click on it. Not to mention the fact that it’s not easy to navigate so end-users have a hard time getting the answers that they need. People want immediate answers and the faster that you can give the information to them, the better. If you want to have effective social media news, you need to make it as informative as possible and most of all user-friendly. Seeking the advice of people who knows the INS and OUT of social media marketing strategies can be of a great help to your company.

The Importance of Search Engine Optimization
You need to understand that SEO plays an important role in social media sites right now. Having the right set of keywords and knowing where to place them in an article or advertisement is a sure way of generating the right social media news that your company needs. You need to think of words that people normally use when they search for things, and you need to incorporate these keywords in your articles and ads to come up with a site that has a steady flow of users that go in and out of the website that you have created. Every company longs to land among the top searches in Google and Bing and in order to achieve that you’ll need the right SEO tools. There are sites that can offer these tools for free, so you might want to take advantage of that.

To sum it all up, in order to have the exposure that your business needs, you need to apply the latest technology when it comes to software and applications to help your business create brand awareness and social media news can definitely help you achieve that goal.

Article Source: http://EzineArticles.com/?expert=Yani_A_Roque