Brewing an Effective Craft Beer Label

Whether you’re brewing beer as a hobby or business, you have to take into account what your drinkers see on the bottle as they sample your beer. Craft beer calls for a label design which is unique and stylish.

Instead of just slapping the word “light” on the beer bottle, think of a creative approach on how to introduce it to the beer drinking community. Mind you, these labels have a big influence on the perceived quality of your beer. Thus, explaining the need for breweries to create a distinct brand identity.

Understanding the history of craft beer

By learning how microbreweries have evolved, you can fully appreciate the craft beer industry and the people who have managed to make it thrive up to this day. It could also help you spark some ideas for creative direction like how you want the beer drinking community to remember your beer and your company.

Be remarkable to set yourself apart

One sure way of failing in this industry is by being boring. You have to be remarkable in order to be successful.

Craft beer consumers are receptive of designs that are different from the norms. Also, they choose their favorite beer according to its brand, not the beer process or brewing style.

Pay attention to details

If your beer isn’t seasonal, you can add in a bit of creativity by replacing the usual label with a holiday version. This simple move could help boost sales. Also, don’t forget to incorporate the beer’s distinguishing style into the new packaging.

The cap should also be part of your beer branding so don’t forget to include it in the conceptualization stage.

Make your design specific, brief and clear

When conceptualizing your beer label design, you have to tell the designer exactly what you’re looking to achieve. Here, it is important to provide details about your history, beer style, brewery location and your target audience.

You can also provide samples of label styles, color swatches and fonts that you like to give inspiration to the designer.

Carlsberg’s latest campaign gets you to share beers instead of links

Carlsberg can be quite creative when it comes to online advertisements such as this one but their latest drinks campaign in Belgium is another smart effort in promoting the brand. Creating an app called Tournée Digitale (Digital Tour), it encourages users to step away from their computers and meet their friends in person and share beers instead of links.

When you download the app, you are automatically entered into a competition where the winners get a free round of beer to share with their friends. When this happens, the app allows you to invite five of your friends to a Carlsberg event or party so you can share your drinks. You can give your Carlsburg drinks their very own name – so long as it ends with the suffix ‘sberg’ – when you’re sharing the free beers.

The final step of treating your friends is to share the news on your Facebook page about being treated by Carlsberg, thus promoting the brand to your other friends as well as a wider audience. The app is available for both iPhone and Android smartphones.

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Your best bar pickup-line may be gone for good

We all recognize the impact of social media on our lives. It has certainly changed the way we find, meet and talk about our favorite corner street bar.  Well, Budweiser is looking to take it a step further with the Buddy Cup.  Local bars are filling up mugs as bar stools line up fans for the NBA and NHL playoffs, I thought I’d share some bar mingling technology.  You have to watch this video from Budweiser.  Regardless of how techy or strange it might seem, do you think this is the future of our beloved watering hole hot spots? Does anyone even know their “sign” anymore? Lost is the long list of bad pickup-lines, juke boxes and phone numbers scribbled on bar napkins.

Share your thoughts – is the buddy cup too robotic and impersonal or is it the future of social mingling and the next best ice-breaker?

Budweiser Brazil is testing new concept called “The Buddy Cup,” a beer glass integrated with Facebook. Thanks to a microchip embedded in the bottom of the glass, two people can instantly become Facebook friends when cups touch.

To get started, drinkers have to connect their cup to their Facebook profiles by snapping a picture of the chip via a smartphone app. Check out the YouTube video above to see how it works.

Although the company hasn’t released many details about the Buddy Cup yet, it is intended to be used during the brand’s sponsored events such as concerts and festivals. No word yet on if we could see this pop up in the U.S. anytime soon.

This would certainly make it easy to meet people and exchange information while out with friends — and perhaps, it’s a more natural way to use technology in social settings than other connecting-concepts such as the QR-code Skanz bracelet or even the Bump app.