Key Concepts Brewers Should Consider at Beer Events


You may be producing great beer, but so do other breweries. Beer events provide the fastest and easiest ways for brewers to market their beer and showcase their brands. So, you have to make sure that you stand out with a professionally branded beer booth.

Listed below are a few concepts that you should consider at beer events. Read on and follow these tips.

Go out there

When choosing the right event for your brewery, there are 2 simple questions that you need to answer: What do you want to gain from this event? How established is your brewery?

If you are looking to launch your brand and gain a few followers, then it would be a good idea to go out there and infiltrate as many craft events as you can. Here, you can get a ridiculous amount of people to try your beer without exerting too much effort.

If you have a well-established brewery and wanted to maintain your market share, you have to be selective on the events that you wish to participate in. Make a list of the top 25 beer events throughout the year, then go out there and bring in your A game.

Marketing your brand

In a crowd of thousands of people and several other breweries, make sure that you keep up with the competition. Your goal is to get them to like your beer and make them remember who you are. By doing so, you can be sure that they’ll be buying your products later on.

Also, take note of what the popular breweries are doing to market themselves. Now, take a look at what you’re doing and see how you measure up to them.

Choose the right style of beer

Choosing the right beer is one of the most important elements of running a successful beer event. This is especially true if you have several styles under your belt. If you have been around for a few years, you might want to keep the crowd interested by bringing one of your special releases.

If you decide to skip the specialty beer, you may send a lesser known style that needs a little boost on the market. Most people may not be familiar with the other styles you brew since they are only purchasing the most popular style that everyone else is drinking.

Not in Germany? Here are 5 Kick-Ass Oktoberfest Events Stateside

It is that time of the year again!


Nope, not back to school – that’s lame. We are talking about Oktoberfest!  Time to pull up your lederhosen, dust off the liter-and-a-half beer steins, and grab your favorite dachshund companion.

If a trip to Munich is not in your budget this year, or the idea of pork knuckles does not inspire, don’t worry. There are plenty of awesome Oktoberfest events happening Stateside. Beerhunt has you covered with our list of the Top 5 Best Oktoberfest events in the US.

5. Denver Oktoberfest Denver, Colorado

Bratwurst eating contests and stein hoisting competitions have made Denver’s annual Oktoberfest unforgettable for the past forty-four years. Weiner dog races (including dogs of any age or size – no discrimination in Denver) also play a large part in the festivities. Awards are given in the following categories:

•    Little Links (under 1 year of age)
•    Frankfurters (1-5 years of age)
•    Bier Brats (5-10 years of age)
•    Senior Schnitzels (more than 10 years)
•    Hot Dog Carts (handicapped)
•    Wannabe Wieners (dachshund mixes)

Each year, 350,000 revelers stumble home from the event that takes place September 27th-29th and October 4th-6th.  And there could not be a better location than Denver -Colorado ranks third in the nation for brewpubs and craft breweries, and takes first place for gross beer production. One reason? It is the home of Coors, the largest brewery facility in the world, but we all know how the Huntmaster feels about that.

4. Oktoberfest-Zinzinnati Cincinnati, Ohio

Oktoberfest-Zinzinnati is the mother of all US Oktoberfest festivities, with more than 500,000 visitors annually. Not only can you drink excessive amounts of beer and sample one of 400 pig’s feet, you can also participate in the world’s largest chicken dance. Ja, you read that correctly. The dance that you were forced to do in your junior high school gym has German roots. Each year, Oktoberfest-Zinzinnati recruits a celebrity host for the dance – this year’s host is Star Trek actor George Takei.  In 1994, the Crown Prince of Bavaria joined 48,000 other chickens to set a world record for the World’s Largest Chicken Dance. See the Guinness Book of Records, 1995-97 editions, for documentary proof.

3.  Oktoberfest USA La Crosse, Wisconsin

If you seek a more authentic German experience, and less of out-and-out drunken revelry, head to Wisconsin. There, you will find a town parade, a walk to end Alzheimer’s, and the Miss La Crosse beauty pageant, which unfortunately does not contain a dirndl competition.

The celebration draws up to 150,000 people during the opening weekend that kicks off September 27th.

2. Alpine Village Oktoberfest Torrance, California

So, yeah. Check out that beer list. Think you can taste and record them all in Beerhunt? Not only does Alpine Village Oktoberfest boast of the best beer list we’ve seen, but the venue itself is a recreated German village. In addition to the usual events there is a yodeling and wood sawing competition. This year’s Oktoberfest will be held every Friday and Saturday night between September 13 and October 27 and on Sunday afternoons from September 15 through October 26.

1. Oktoberfest By The Bay – San Francisco

As if we wouldn’t rank our hometown #1!  It would be like hating The Giants. Plenty of good food, craft beers and sizzling oompah music should get you down to Pier 48 to celebrate. If you are looking for something a little more low key, and a lot more hipster, don’t forget to check out San Francisco’s one and only biergarten in Hayes Valley.