Organizing a Beer Festival

If you are planning to run a beer festival this year, there are a lot of things you have to consider. A beer festival is a fun event where beer lovers come together to share their passion for craft beer and introduce your product to new customers. Running a beer festival could be beneficial to your business, especially if you plan it right.
The date
The date of the festival could contribute to the success of your event. We suggest having it scheduled on a significant date like Halloween, Christmas, Cask Ale Week or other public holidays, where people would be looking forward to attend an event like this.  Also, you have to make sure that your event does not clash with other major events around your community.

The location
When organizing a beer festival it is important to determine the size of the location that could accommodate all your guests. But if this is your first event, we suggest that you start off small. After hosting a successful event, your attendees and resources would eventually expand, along with your confidence.
Another thing that you have to consider is the accessibility of the location. You have to make sure that the location is accessible to your target audience so as to increase the likelihood of your event’s success.

The equipment

In an event like this, it is important to anticipate all the potential challenges that may arise so you could prepare for it.
Since you’ll need more than one serving counter, you also have to determine the number of employees and additional equipment that you’ll need for this event. Also, determine how many chairs and tables you will need.
Beer selection
Beer selection is especially important in a beer event as this would contribute to the success of your event. Feel free to offer a range of beers, both local and national favorites.
It is important to have an estimate of how much beer you’ll need for this event. As we have mentioned earlier, if this is your first event, then you might want to start small.

Colorado beer festival event calendar: Fall and winter

The madness that is  Week is in the rear-view mirror, and what better way to recover than to load up your calendar with more beer-soaked events around Colorado.


Chef N Brew
Thurs., Nov. 14
EXDO Event Center, 1399 35th St, Denver

The food and beer pairing event returns for a second year with 15 chefs and 15 brewers teaming up and attendees voting on their favorite combinations. The cramped quarters and long lines at last year’s venue, the Oriental Theater, drew complaints so the move is good news. See the participating chefs and brewers confirmed so far and get tickets here for $49 and $59.

Parade of Darks
Sat., Dec. 7, 1 p.m.-4 p.m.
Wynkoop Brewing, 1634 18th St, Denver, CO 80202

Liquid courage before the annual Parade of Lights downtown. The Wynkoop’s Fourth Annual Parade of Darks promises winter seasonal beers from more than 35 breweries. Benefits MetroCare Ring, the local hunger relief organization. Advance tickets are $35 and day-of-event tickets are $42, and all attendees receive a commemorative glass and unlimited sampling. Buy tickets and check out last year’s impressive pour list here.

Denver Beer Festivus
Sat., Dec. 14, 2 p.m.-6 p.m.
McNichols Building, 144 West Colfax Avenue, Denver

Here’s a way to drink beer from just about every single Denver brewery in one setting. The 2nd Denver Beer Festivus – borrowing the name of the faux “Seinfeld” holiday with feats of strength and airings of grievances – will feature at least 24 breweries from within our fair city limits. Nineteen breweries poured last year. Among the anticipated new arrivals: Factofum BrewhouseJagged Mountain Craft Brewery and Station 26 Brewing. Presented by Denver Off the Wagon and Imbibe Denver. Tickets are $40 and available here.

Big Beers, Belgians and Barleywine
Jan. 9-11, 2014
Vail Cascade Resort and Spa, Vail

The 14th annual installment of one of the state’s best beer festivals, featuring high-alcohol beers (7 percent is the minimum) and high altitude (8,150 feet). The main attraction is the Saturday afternoon tasting session featuring Colorado and national breweries, but the educational aspects make Big Beers different from a lot of fests. This year features seminars and workshops on saisons, cooking with beer, brewing with Brettanomyces and more. The bitter taste of the Broncos’ playoff loss to the Ravens lingers for those who attended last year’s event. Here is a link to the lineup and tickets sales for the commercial tasting and seminars. Tickets to the dinners and the special packages are sold out.