Organizing a Beer Festival

If you are planning to run a beer festival this year, there are a lot of things you have to consider. A beer festival is a fun event where beer lovers come together to share their passion for craft beer and introduce your product to new customers. Running a beer festival could be beneficial to your business, especially if you plan it right.
The date
The date of the festival could contribute to the success of your event. We suggest having it scheduled on a significant date like Halloween, Christmas, Cask Ale Week or other public holidays, where people would be looking forward to attend an event like this.  Also, you have to make sure that your event does not clash with other major events around your community.

The location
When organizing a beer festival it is important to determine the size of the location that could accommodate all your guests. But if this is your first event, we suggest that you start off small. After hosting a successful event, your attendees and resources would eventually expand, along with your confidence.
Another thing that you have to consider is the accessibility of the location. You have to make sure that the location is accessible to your target audience so as to increase the likelihood of your event’s success.

The equipment

In an event like this, it is important to anticipate all the potential challenges that may arise so you could prepare for it.
Since you’ll need more than one serving counter, you also have to determine the number of employees and additional equipment that you’ll need for this event. Also, determine how many chairs and tables you will need.
Beer selection
Beer selection is especially important in a beer event as this would contribute to the success of your event. Feel free to offer a range of beers, both local and national favorites.
It is important to have an estimate of how much beer you’ll need for this event. As we have mentioned earlier, if this is your first event, then you might want to start small.