Documents and Useful Resources – Supporting the Craft Brew Industry
[button link=”http://craftbrew.cirqlemedia.com/wp-content/uploads/2012/11/CM_WhitePaper_March2012.pdf” type=”icon” newwindow=”yes”] White Paper – Word of Mouth is King Again [/button]
[button link=”http://craftbrew.cirqlemedia.com/wp-content/uploads/2012/11/CM_BrewingABrand2012.pdf” type=”icon” newwindow=”yes”] Published – 4 Steps to Macro-Success for Micro-Brands[/button]
How to reach macro-success using micro-resources.
It’s all about brand, strategy and position.
It takes more than hops and malt to blend the perfect brew. It takes planning, awareness, loyalty and a little bit of luck. Great tasting beer is only one part of the equation – you need people to love it and love you. That requires a promise and that’s where you begin in building a brand.
…how are you creating distinction in your brand for long-term growth and awareness?
Growth of the craft brewing industry in 2011 was 13% by volume and 15% by dollars. The Brewers Association is aware of 250 brewery openings in 2011, with upwards of 450 under development for 2012-2013 opening.