Organizing a Beer Festival

If you are planning to run a beer festival this year, there are a lot of things you have to consider. A beer festival is a fun event where beer lovers come together to share their passion for craft beer and introduce your product to new customers. Running a beer festival could be beneficial to your business, especially if you plan it right.
The date
The date of the festival could contribute to the success of your event. We suggest having it scheduled on a significant date like Halloween, Christmas, Cask Ale Week or other public holidays, where people would be looking forward to attend an event like this.  Also, you have to make sure that your event does not clash with other major events around your community.

The location
When organizing a beer festival it is important to determine the size of the location that could accommodate all your guests. But if this is your first event, we suggest that you start off small. After hosting a successful event, your attendees and resources would eventually expand, along with your confidence.
Another thing that you have to consider is the accessibility of the location. You have to make sure that the location is accessible to your target audience so as to increase the likelihood of your event’s success.

The equipment

In an event like this, it is important to anticipate all the potential challenges that may arise so you could prepare for it.
Since you’ll need more than one serving counter, you also have to determine the number of employees and additional equipment that you’ll need for this event. Also, determine how many chairs and tables you will need.
Beer selection
Beer selection is especially important in a beer event as this would contribute to the success of your event. Feel free to offer a range of beers, both local and national favorites.
It is important to have an estimate of how much beer you’ll need for this event. As we have mentioned earlier, if this is your first event, then you might want to start small.

Brewing an Effective Craft Beer Label

Whether you’re brewing beer as a hobby or business, you have to take into account what your drinkers see on the bottle as they sample your beer. Craft beer calls for a label design which is unique and stylish.

Instead of just slapping the word “light” on the beer bottle, think of a creative approach on how to introduce it to the beer drinking community. Mind you, these labels have a big influence on the perceived quality of your beer. Thus, explaining the need for breweries to create a distinct brand identity.

Understanding the history of craft beer

By learning how microbreweries have evolved, you can fully appreciate the craft beer industry and the people who have managed to make it thrive up to this day. It could also help you spark some ideas for creative direction like how you want the beer drinking community to remember your beer and your company.

Be remarkable to set yourself apart

One sure way of failing in this industry is by being boring. You have to be remarkable in order to be successful.

Craft beer consumers are receptive of designs that are different from the norms. Also, they choose their favorite beer according to its brand, not the beer process or brewing style.

Pay attention to details

If your beer isn’t seasonal, you can add in a bit of creativity by replacing the usual label with a holiday version. This simple move could help boost sales. Also, don’t forget to incorporate the beer’s distinguishing style into the new packaging.

The cap should also be part of your beer branding so don’t forget to include it in the conceptualization stage.

Make your design specific, brief and clear

When conceptualizing your beer label design, you have to tell the designer exactly what you’re looking to achieve. Here, it is important to provide details about your history, beer style, brewery location and your target audience.

You can also provide samples of label styles, color swatches and fonts that you like to give inspiration to the designer.

Carlsberg’s latest campaign gets you to share beers instead of links

Carlsberg can be quite creative when it comes to online advertisements such as this one but their latest drinks campaign in Belgium is another smart effort in promoting the brand. Creating an app called Tournée Digitale (Digital Tour), it encourages users to step away from their computers and meet their friends in person and share beers instead of links.

When you download the app, you are automatically entered into a competition where the winners get a free round of beer to share with their friends. When this happens, the app allows you to invite five of your friends to a Carlsberg event or party so you can share your drinks. You can give your Carlsburg drinks their very own name – so long as it ends with the suffix ‘sberg’ – when you’re sharing the free beers.

The final step of treating your friends is to share the news on your Facebook page about being treated by Carlsberg, thus promoting the brand to your other friends as well as a wider audience. The app is available for both iPhone and Android smartphones.

– See more at:

New App: Beer Hunt

Beer Hunt wants to be the “go-to app” for people who like to try interesting and new beers. It’s a social game. When you’re drinking a beer, you log in to document your beer and earn points and badges that can lead to rewards in the form of free beer.

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“The design of beer hunt is meant to be simple and fun,” said CEO Shaan Puri on stage. “It is beer after all!”

Upon signing up, you answer a brief beer quiz about beers you have tried and/or like. You can then earn points for trying different beers and rise up on a leaderboard. The application also features a “drink-o-graph” with information like your beer preferences and the time since your last beer. Puri said that while Beer Hunt is a fun game, in their case, “free beer is serious business.” Craft beer is booming right now and beer is the most popular drink in the world after water and tea. The team plans to make money by providing beer brands a channel to reach customers, based on what they like and what they have had in the past.

Make sure to check it out here:

Not in Germany? Here are 5 Kick-Ass Oktoberfest Events Stateside

It is that time of the year again!


Nope, not back to school – that’s lame. We are talking about Oktoberfest!  Time to pull up your lederhosen, dust off the liter-and-a-half beer steins, and grab your favorite dachshund companion.

If a trip to Munich is not in your budget this year, or the idea of pork knuckles does not inspire, don’t worry. There are plenty of awesome Oktoberfest events happening Stateside. Beerhunt has you covered with our list of the Top 5 Best Oktoberfest events in the US.

5. Denver Oktoberfest Denver, Colorado

Bratwurst eating contests and stein hoisting competitions have made Denver’s annual Oktoberfest unforgettable for the past forty-four years. Weiner dog races (including dogs of any age or size – no discrimination in Denver) also play a large part in the festivities. Awards are given in the following categories:

•    Little Links (under 1 year of age)
•    Frankfurters (1-5 years of age)
•    Bier Brats (5-10 years of age)
•    Senior Schnitzels (more than 10 years)
•    Hot Dog Carts (handicapped)
•    Wannabe Wieners (dachshund mixes)

Each year, 350,000 revelers stumble home from the event that takes place September 27th-29th and October 4th-6th.  And there could not be a better location than Denver -Colorado ranks third in the nation for brewpubs and craft breweries, and takes first place for gross beer production. One reason? It is the home of Coors, the largest brewery facility in the world, but we all know how the Huntmaster feels about that.

4. Oktoberfest-Zinzinnati Cincinnati, Ohio

Oktoberfest-Zinzinnati is the mother of all US Oktoberfest festivities, with more than 500,000 visitors annually. Not only can you drink excessive amounts of beer and sample one of 400 pig’s feet, you can also participate in the world’s largest chicken dance. Ja, you read that correctly. The dance that you were forced to do in your junior high school gym has German roots. Each year, Oktoberfest-Zinzinnati recruits a celebrity host for the dance – this year’s host is Star Trek actor George Takei.  In 1994, the Crown Prince of Bavaria joined 48,000 other chickens to set a world record for the World’s Largest Chicken Dance. See the Guinness Book of Records, 1995-97 editions, for documentary proof.

3.  Oktoberfest USA La Crosse, Wisconsin

If you seek a more authentic German experience, and less of out-and-out drunken revelry, head to Wisconsin. There, you will find a town parade, a walk to end Alzheimer’s, and the Miss La Crosse beauty pageant, which unfortunately does not contain a dirndl competition.

The celebration draws up to 150,000 people during the opening weekend that kicks off September 27th.

2. Alpine Village Oktoberfest Torrance, California

So, yeah. Check out that beer list. Think you can taste and record them all in Beerhunt? Not only does Alpine Village Oktoberfest boast of the best beer list we’ve seen, but the venue itself is a recreated German village. In addition to the usual events there is a yodeling and wood sawing competition. This year’s Oktoberfest will be held every Friday and Saturday night between September 13 and October 27 and on Sunday afternoons from September 15 through October 26.

1. Oktoberfest By The Bay – San Francisco

As if we wouldn’t rank our hometown #1!  It would be like hating The Giants. Plenty of good food, craft beers and sizzling oompah music should get you down to Pier 48 to celebrate. If you are looking for something a little more low key, and a lot more hipster, don’t forget to check out San Francisco’s one and only biergarten in Hayes Valley.




Every bottle of craft beer you take off the shelf has a story. It’s written by individuals with the passion to start a brewery and the dedication to master the craft. We share their story, and the stories behind your favorite brews, in Hopstories.

Here’s a craft beer video documentary series I think you folks might like:


3 Game Changers in Online Marketing

There are a lot of tools that promise to help, but the better approach may be to focus on the following three areas that every marketer needs to address if they want to succeed online

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1. Speed

Many websites are still under performing when it comes to speed, and there’s a measurable financial cost associated to this. Every second added to a website’s load decreases conversions by a massive 2% to 7% and reduces page views by 1% to 2%. Just as importantly, Google makes no secret of the fact that speed is part of its ranking process, meaning that a slow loading site is going to suffer in search results.

A fast website is, therefore, the first thing you need to ensure if you’re going to win in the increasingly competitive online retail world. There are basic, technical things you can do. For example, ensure your site is technically optimized.Also, check out your hosting and bandwidth providers and make sure that you’re not unnecessarily forcing users to download massive videos or images.

Another route to faster site speeds that’s being adopted by major players in web retail is the tag management system. Website tags are used by third-party technologies to track and control activity on a page. Many sites can have twenty or even thirty different tags per page, and each one of these will slow down a page’s loading speed. A tag management system can manage this process, speed up your site, and improve performance.

That said, speed isn’t just about the rate at which your pages load. The best companies are constantly evaluating and rolling out new approaches. To succeed, your marketing team needs to be working with your technical team to ensure that you can move quickly and make the most of the technologies and approaches that exist.

2. Customer View

Online shopping behavior is becoming more complex. Three quarters of customers use more than two points of contact to make a purchase, whether that is multiple visits to a single site or using different online and offline access methods. As a result, 25% of sales cycles take more than a month to complete from consideration to purchase.

During these extended purchase processes, there are hundreds of different influences, offers, social messaging, and other touch points that can influence a consumer decision. A user might visit your website initially, but then they might friend your Facebook page, see a display ad, visit through a search link, or head into your physical store. Retailers need to stay on top of this journey throughout its life cycle. You need to know what led to a customer buying something from your site and, more importantly, what led to them not buying.

The answer is to take a customer-centric view of your analytics, rather than a web-centric view. Traditionally, analyzing website traffic has been all about tracking individual visits to your website, but instead you need to think more broadly about what customers are doing that leads into their on-site experience.

Amazon does a great job of this, using all the information they have on you to ensure that their recommendations are almost always spot on. Similarly, Apple does a great job of integrating the in-store and online experience. They’ve taken the pain away from in-store lines with their remote iPhone-style checkouts. Would you like them to email you your receipt? Of course! And in doing so, you’ve just handed them valuable information about your purchase that they can use on their website.

 3. Personalization

Once you have a distinct understanding of your customer the next step is to see how you can personalize their experience. Personalization isn’t the same as recommendation. It’s not saying ‘you bought that so you might like this.’ It’s about building an online experience that’s truly personal and unique.

Imagine a store owner who knows you by your name, your size, your preferences, and hang ups. Imagine if you’re hesitating to buy a pricey shirt and they offer you quality reassurance or even a special offer if you’re about to walk away? What about if they can help you curate an outfit or even try it on? What if the store layout was adapted to your liking? What if you always walked into the Hugo Boss section? (Assuming that’s your cup of tea?).

This is personalization: The combination of bespoke design, layout, stock, and messaging. Some websites out there are starting to do this, but only a few so far. However, many websites still work on a site-wide change basis, changing everything for everyone. Research by Jim Manzi , has shown that only 10% of site-wide changes actually drive business change. True personalization relies on being able to serve the right content to the right segment at a specific time, nearly guaranteeing that your changes are going to drive results.

Of course, personalization isn’t a simple process, and it requires what could be the fourth game changer: automation. If you’re going to personalize for individual users effectively without killing your backstage team then you need to be able to customize on the fly based on the data you hold.


Why Are IPAs so Popular?

Four Reasons Why IPAs Are so Popular

  1. They taste good.
  2. They’re “advanced.”
  3. They have lots of flavor.
  4. Science!

IPAs Taste Good

It is important that Conley has separate entries for taste and flavor. It might interest you to know that they are not quite the same thing. Along with sight, smell, touch and hearing, taste is one of our five senses. Our taste buds recognize sweet, salty, sour, umami and bitter.

Bitter is certainly a major factor when tasting an IPA, as the style employs an increased amount of hops which can add what is often described as evident, bracing and even aggressive bitterness. Since everyone has slightly different tastes, what may be evident bitterness to one craft beer drinker may be bracing to another.

IPAs Are “Advanced”

While bitterness of an IPA has a lot to do with a person’s individual perception, we also know that tastes can change over time. You may not have enjoyed the first highly-hopped IPA you tried, but over time, perhaps you grew to really enjoy a bracingly bitter IPA—or not, that’s ok too!

Human taste is pre-wired from the time we’re born. For example, innately we like the taste of sweet things as children, but perhaps do not take to sour or bitter flavors right away. But as we grow up and try new things, our brain figures out that not all sour and bitter flavors are bad, such is the case with IPAs.

Experts believe that our sense of taste helped ancient humans choose what types of things were good to eat. To the human mind, a sweet taste translates to calories and energy, which is good for a hungry little hunter-gatherer. However, sour tastes may mean that the food has become rancid or is potentially poisonous.

IPA beer quote

Bitterness in beer is not bad, and actually often provides a refreshing balance. Wouldn’t beer be boring if it was just sugary sweet? So perhaps enjoying an IPA does signify a state of advanced beer appreciation. Being able to sense not just the bitterness of an IPA, but the more nuanced contributions hops add to a beer, such as aroma and flavor happens over time.

In a nut shell, beer drinkers are not pre-wired to like IPAs, you learn to like them, so in a weird way it can be a craft beer badge of honor to order one.

IPAs Have Lots of Flavor

While taste is one of our five senses, flavor is considered a synthetic sense, where a mix of stimuli come together and our brain works to recognize, record and recount a certain flavor. Taste plays a role in flavor, but all of the other senses work in cooperation to create flavor too.

When you drink an IPA, you experience a lot of different components, but your taste buds can really only tell you if what you are experiencing is sweet, bitter, sour, salty or umami. In this case, there might be some sweet and bitter, but when the taste of an IPA is paired with the aroma and golden color, you sense flavors like grapefruit, pine, roses, etc.


Each drinker’s personal taste is as unique as the fingerprints on their condensation-covered glass—it’s totally subjective. What one may like about the flavor of an IPA may be different from what another may or may not like about the style. I love IPAs, but do I love every IPA I try, not necessarily. Science is certainly a major player in the IPA discussion, from hop variety development, all the way to personal flavor perception.

Appropriately, Conley finishes with the obvious answer of, “They’re popular because damn, they’re tasty.” Does that mean that all examples of the style are tasty to everyone—no. Each of us has a unique set of tastes, both inherited and learned. Some will never like the bitterness of an IPA, and some will decide they do. Luckily, there are plenty of IPAs out there to test and train your taste buds.