The Rise of the Beer Apps

Beer enthusiasts can rejoice with the introduction of numerous beer apps. After all, nothing is better than cracking open a frosty brew at the end of a tiring day.

In an attempt to help you navigate the vast world of beer, we have compiled a number of apps that will surely enhance your beer drinking experience.

iBeer

10380007-the-ipint-app-like-ibeer-allows-you-to-drink-virtual-glass-of-beer

Price: $ 0.99, IOS

Until scientists can discover a way on how to pour beer out of an iPhone, you can just stick with iBeer.

If you are the designated driver, then iBeer got you covered. With 5 different beers to choose from, you’ll be provided with a digital pint of beer that they you can jostle and drink. You can still join in on the festivities without the risk of getting your blood alcohol level up.

Beer Match

beer-match

Price: $ 0.99, IOS

If you are wondering what kind of beer would best suit your meal, just pull out your phone and Beer Match will do it for you in a snap. This app will provide you with information about beer and food and will suggest texture and flavor matches, depending on your meal.

Drink Fit

DrinkFit

Price: $ 1.99, IOS

If you are a health buff and is cautious about the calories you take in, Drink Fit is the right app for you. This app will provide you with carbs and calorie counts for a variety of beers, wines, cocktails and can even tally up the calories of the drinks that you’ve had all night.

Tap Hunter

TapHunter_logo_V_white_300

Price: free, IOS and Android

If you are in search of the finest beer in town, then this is the app for you. TapHunter gives you an opportunity of discovering new breweries and craft beer sellers. If you are on a foreign land, that’s not a problem either. This app allows you to search by location, brewery and beer and help you find the nearest bar that sells your favorite beverage.

Untappd

untappd-1

Price: free, IOS and Android

This is a social app for beer enthusiasts. This app is designed to let users check in specific beers from pubs, restaurants or breweries they are currently drinking at. You can also rate beer, find local breweries and receive badges. It’s the ulti

Craft Beer Social Media Marketing

One of the biggest challenges of being a craft brewer is marketing your brewery and getting the word out. Marketing might be tough during this stage since you’re already busy brewing beer while running the business. Whether you’re just starting out or looking to bring your social media marketing to the next level, this article will help you in getting your craft brewery up to speed on the most effective tactics and strategies.

Getting started 
A lot of business owners are talking about social media and how it provides them with unbelievable results. As a result, most business owners are jumping on the bandwagon despite having no clue on how to incorporate it in their marketing campaign.
Social media marketing may not provide you with amazing results overnight but if done properly, it may help you in all other aspects of running a brewery and may provide you with long-term effects without requiring you to invest a lot of upfront.
Social media is an incredibly valuable tool as it allows you to deliver the message to your potential custome rs and to thousands of people from different parts of the world. It also allows you to interact with people and introduce them to your business.

Tell your story 
Most people make the mistake of using social media as a promotional tool. These people fail to realize that social media’s real power is allowing its user to tell their story to their audiences. The increasing popularity of social media and blogging shows us how interested the online community is
in following people’s story. So, give them the privilege of seeing what’s going on behind your business and allow them to get involved.

Action speaks louder than words 
Feel free to participate in conversations that reflect your brand’s story. Just because you’re running a brewery doesn’t mean you have to talk about it all day. Get involved in other events and use this as an opportunity to infuse your marketing activities.

Promoting Your Craft Beer Bar through Social Media

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

Screen Shot 2013-09-03 at 1.34.09 PM
Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.

Get your followers to take picture and post it on different social media
platforms
This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Promoting Your Craft Beer Bar through Social Media

Craft Beer is Growing in US Market

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.
Get your followers to take picture and post it on different social media
platforms

This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Marketing your Beer Event through Social Media

If you’re planning a beer event, social media could be an efficient and cost-effective way of creating buzz, filling seats and turning your one-time gathering into a recurring event.

In order to successfully promote your event, you should know which type of social media tools to use and when you should use them. Listed below are a few tips that could help you organize a successful event.

Before the event

The first step is to let people know about your event and make sure they mark it on their calendars. You can do this through Twitter.

Raise awareness twitter

A lot of business owners have their own hashtags for their events. While there’s no secret formula in creating one, just try to incorporate a hashtag in all your tweets and encourage others to do the same when tweeting about your event.

In order to encourage people to use the hashtag, you can sweeten the deal by giving out a free pass to one of the lucky followers.

During the event

Just because the event has already started, doesn’t mean that your marketing efforts have to end there. Since most beer events are held at night, you can keep the foot traffic high and the excitement up by continuously updating your followers through social media all night.

Foursquare or Gowalla

Creating an event in Foursquare or Gowalla is free. By creating one, attendees would be encouraged to check in on your event and share them via social media.

Since a lot of people link their Gowalla and Foursquare activity to their Facebook and Twitter accounts, check-ins would be seen by their friends; thus, encouraging their friends to come to your event.

After the event

Blog about it

Create a blog post on how the event went and how you plan to make the next even more exciting. Also, feel free to ask for feedbacks and suggestions from the attendees. This way, you’ll have a better idea on what to do next time.

You can also post a status on your Facebook page about the event and encourage your followers to leave a comment as well.

There are still a lot of ways to promote your event via social media. You just have to be a bit creative in order to attract the attention of people.

Carlsberg’s latest campaign gets you to share beers instead of links

Carlsberg can be quite creative when it comes to online advertisements such as this one but their latest drinks campaign in Belgium is another smart effort in promoting the brand. Creating an app called Tournée Digitale (Digital Tour), it encourages users to step away from their computers and meet their friends in person and share beers instead of links.

When you download the app, you are automatically entered into a competition where the winners get a free round of beer to share with their friends. When this happens, the app allows you to invite five of your friends to a Carlsberg event or party so you can share your drinks. You can give your Carlsburg drinks their very own name – so long as it ends with the suffix ‘sberg’ – when you’re sharing the free beers.

The final step of treating your friends is to share the news on your Facebook page about being treated by Carlsberg, thus promoting the brand to your other friends as well as a wider audience. The app is available for both iPhone and Android smartphones.

– See more at: http://www.simplyzesty.com/Blog/Article/August-2011/Carlsberg-s-latest-campaign-gets-you-to-share-beers-instead-of-links#sthash.pMU0HlNs.dpuf

3 Game Changers in Online Marketing

There are a lot of tools that promise to help, but the better approach may be to focus on the following three areas that every marketer needs to address if they want to succeed online

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1. Speed

Many websites are still under performing when it comes to speed, and there’s a measurable financial cost associated to this. Every second added to a website’s load decreases conversions by a massive 2% to 7% and reduces page views by 1% to 2%. Just as importantly, Google makes no secret of the fact that speed is part of its ranking process, meaning that a slow loading site is going to suffer in search results.

A fast website is, therefore, the first thing you need to ensure if you’re going to win in the increasingly competitive online retail world. There are basic, technical things you can do. For example, ensure your site is technically optimized.Also, check out your hosting and bandwidth providers and make sure that you’re not unnecessarily forcing users to download massive videos or images.

Another route to faster site speeds that’s being adopted by major players in web retail is the tag management system. Website tags are used by third-party technologies to track and control activity on a page. Many sites can have twenty or even thirty different tags per page, and each one of these will slow down a page’s loading speed. A tag management system can manage this process, speed up your site, and improve performance.

That said, speed isn’t just about the rate at which your pages load. The best companies are constantly evaluating and rolling out new approaches. To succeed, your marketing team needs to be working with your technical team to ensure that you can move quickly and make the most of the technologies and approaches that exist.

2. Customer View

Online shopping behavior is becoming more complex. Three quarters of customers use more than two points of contact to make a purchase, whether that is multiple visits to a single site or using different online and offline access methods. As a result, 25% of sales cycles take more than a month to complete from consideration to purchase.

During these extended purchase processes, there are hundreds of different influences, offers, social messaging, and other touch points that can influence a consumer decision. A user might visit your website initially, but then they might friend your Facebook page, see a display ad, visit through a search link, or head into your physical store. Retailers need to stay on top of this journey throughout its life cycle. You need to know what led to a customer buying something from your site and, more importantly, what led to them not buying.

The answer is to take a customer-centric view of your analytics, rather than a web-centric view. Traditionally, analyzing website traffic has been all about tracking individual visits to your website, but instead you need to think more broadly about what customers are doing that leads into their on-site experience.

Amazon does a great job of this, using all the information they have on you to ensure that their recommendations are almost always spot on. Similarly, Apple does a great job of integrating the in-store and online experience. They’ve taken the pain away from in-store lines with their remote iPhone-style checkouts. Would you like them to email you your receipt? Of course! And in doing so, you’ve just handed them valuable information about your purchase that they can use on their website.

 3. Personalization

Once you have a distinct understanding of your customer the next step is to see how you can personalize their experience. Personalization isn’t the same as recommendation. It’s not saying ‘you bought that so you might like this.’ It’s about building an online experience that’s truly personal and unique.

Imagine a store owner who knows you by your name, your size, your preferences, and hang ups. Imagine if you’re hesitating to buy a pricey shirt and they offer you quality reassurance or even a special offer if you’re about to walk away? What about if they can help you curate an outfit or even try it on? What if the store layout was adapted to your liking? What if you always walked into the Hugo Boss section? (Assuming that’s your cup of tea?).

This is personalization: The combination of bespoke design, layout, stock, and messaging. Some websites out there are starting to do this, but only a few so far. However, many websites still work on a site-wide change basis, changing everything for everyone. Research by Jim Manzi , has shown that only 10% of site-wide changes actually drive business change. True personalization relies on being able to serve the right content to the right segment at a specific time, nearly guaranteeing that your changes are going to drive results.

Of course, personalization isn’t a simple process, and it requires what could be the fourth game changer: automation. If you’re going to personalize for individual users effectively without killing your backstage team then you need to be able to customize on the fly based on the data you hold.

 

Marketing for Breweries

Marketing for brewpubs is an interesting topic. It is the combination of craft beer and restaurant marketing, creating some very unique and interesting issues, and more importantly, opportunities. Here are a few tools and techniques that will help you make the most of digital tools in marketing your brewpub.

Educate your staff on your marketing efforts. How many times have you noticed someone in the pub snapping a photo of their food? Or, how many times have you had a visitor pay a compliment that you wish you could capture and share? It happens often, and when your staff is knowledgeable and prepared to respond, your efforts and the effects will be amplified. Provide your staff with training on mobile tools like Yelp, Foodspotting and Untappd so that they can recognize, identify and encourage your visitors to share information about your brewpub.

Find out who is talking about you, and respond. If someone is in your brewpub and talking about you in their social channels, you need to respond. Everyone likes to feel that they are heard, and it helps show that you care!

By using Boolean search strings you can find mentions of your Brewpub, beers, check-ins on Foursquare and Yelp and other ways in which people may talk about you on Twitter. While they are not mentioning you specifically, it is a massive opportunity to interact with those that have visited you and build your community.

Local Listings and Maps. You need to make every effort to respond to and encourage reviews. Sites like Trip Advisor, Yelp, Urbanspoon and Foodspotting are invaluable to the restaurant side of the brewpub. Much like local listings, you need to ensure you have claimed your brewpubs’ profile, have completed all the information that you can, and respond to reviews whenever possible.

Beer-centric review sites like RateBeer, BeerAdvocate and Untappd, like it or not, have substantial influence. Ensuring that your beer data is correct and up-to-date is very important.

Your marketing efforts are intended to bring people to your location, so it makes sense that the first place to begin is by making sure your local listings are claimed and complete. Factoring in the reliance on our mobile devices to get us from point A to point B furthers the importance of this step. A study, from last fall, provides startling proof of this. Get Listed will provide you with a quick snapshot of how your Brewpub appears on all the mapping sites, as well as links and tips. Remember, no one can drink your beer or enjoy your food if they can’t find you.

 

 

 

 

 

Mobile Usage in Travel on the Rise

In December 2012, I wrote a piece called The Mobile Revolution in Travel about recent trends and reports that painted what seemed to be an optimistic portrait regarding mobile adoption rates and its impact for the travel industry. Less than a year later, it appears as if reports were, if anything, very conservative: the growth is in fact staggering!

MOBILE BOOKINGS ARE BOOMING

All the statistics show sheer growth, not only for smartphones but also tablets and other wireless devices, i.e. iPods. According to a recent study by Tradedoubler Insight Unit, tech-savvy European travelers are ignoring travel agents and instead using mobile and online sites to book their vacations. This study looked at the online behavior of 2,500 smartphone users from Britain, France, Germany, Italy, Netherlands, Spain, Sweden and Poland. Overall, 19% of these tech-savvy travelers booked their vacation through their mobile device. But if you dig a little deeper, you’d find that in the 25-34 years old demographics, 28% of users say they now book their holidays from the comfort of their mobile phone!

This should come as no surprise, though. Google Travel found that 25% of all online search for travel came from a mobile device at the end of 2012 and eMarketer predicts that this figure would jump up to 40% by the end of 2013. Well, lo and behold, it seems we’re already there! Looking at results gathered during Q1 2013 for the various hotels across North America managed by HeBS, a New York-based agency, we find that 39.5% of all online traffic came from either a smartphone or a tablet – in 89% of cases, an iPad.

Sources of Traffic and Revenue per Device Category

Source: The 3 Screens in Hospitality, Q1 2013, HeBS

As can be seen in the chart above, while there is a considerable amount of traffic generated from mobile devices, bookings & revenues remain a small fraction. Nevertheless, it now represents more than 10% of revenues, and growing! So much so, in fact, that PhoCusWright estimates it should reach20% of online travel dollars in the U.S. by end of 2014, when mobile bookings will reach US$25.8 billion.

Yet, another aspect that requires marketers’ attention is the fact that while bookings may remain on the lower end of the spectrum, mobile is increasingly important at the research level. Thus, travel brands should ensure they have optimal mobile sites and/or applications to properly capture their fair share of bookings, whether this eventually comes through a mobile device, laptop, desktop or even call center.This recent study and infographic from Mobiquity sheds some interesting insights on the matter.

How People Book After Researching

MOBILE IS MORE THAN A CHANNEL

Share of time spent per day with major media by US adults, 2010-2013At the end of the day, however, we need to grasp and understand that mobile devices are taking an omnipresent role in our everyday life and that they represent more than just “another channel” to market, communicate or advertize through. In fact, eMarketer recently found that for the very first time, as of this year time spent on nonvoice mobile activities will surpass time spent online on desktop and laptop computers!

We have a much closer relationship with our mobile devices than we would with the office desktop or even a personal laptop. Some bring their smartphone with them to the washroom, others bring their tablet to bed for nighttime reading… it has therefore become a lifestyle item, above and beyond its useful and inherent attributes.

Some takeaways:

  • Not all mobile is mobile. Treat smartphones and tablets differently, and have a distinct strategy for each. Behavior and willingness to spend are not the same, whether in research mode or in booking mode, according to different devices.
  • Online travel agencies (OTAs) have taken a clear leadership in this space yet again, with mobile applications and mobile sites adapted, in some instances differently according to tablets or smartphones. Hotels, airlines, cruise lines, restaurants and destinations should take a few notes from their best practices.
  • Have a mobile marketing strategy in place and appropriate dollars to fund future initiatives. If it’s too late for 2013, then it’s certainly time to prioritize this for 2014 strategy planning sessions that are taking place in various travel brands headquarters right now…

Article Source: http://socialmediatoday.com/gonzogonzo/1645006/mobile-usage-travel-rise

App Will Direct Sports Fans to Shortest Beer Line

It’s the classic sports spectator’s conundrum: You’re at the game and want to get another beer, but you’re worried you’ll miss too much action while in line behind fellow fans who also share equal affection for both booze and ball.

For fans of one team, however, that ultimate first-world problem will soon become a thing of the past.

When the San Francisco 49ers unveil Levi’s Stadium, in Santa Clara, Calif., for the 2014 season, their new home will come with all sorts of built-in tech extras. For instance, a high-speed mobile infrastructure will allow fans to watch highlights and surf the web without their connections being jammed by tens of thousands of other fans trying to do the same.

The new stadium’s most impressive innovation, however, will tackle another problem entirely. Yes, as recently reported by Yahoo Sports’ Rand Getlin, a stadium-specific app will allow fans to track the shortest beer and bathroom lines in real-time to most efficiently plan excursions away from their seats:

Someday we’ll all tell our kids about the bad old days when we actually had to wait in line for five minutes to buy a beer. And you can rest assured that Mashable‘s intrepid San Francisco-based sports reporter will get right down to Levi’s Stadium once it opens to test out this important technological breakthrough firsthand.

In the meantime, tell us what you think about this app in the comments below.