Things You Should Consider Before Starting a Brewery

Brewing beer is fun, but owning a brewery involves a tremendous amount of work. With all the excitement surrounding opening a brewery, please keep in mind that there are also a number of things an aspiring brewer should consider to make this dream come true.

Today, we’d like to focus on the business aspect of the brewery and give you 5 points to think over while planning your future brewery.

Plan

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Aside from the traditional business plan, you should also have an actual plan like 3-5 years strategic plan, brewery layout, expansion plan etc.

In the beginning, planning can be as simple as tasting room, production goals and revenue goals. But as time goes by, planning should also mature. Well, we are not capable of predicting the future, but we can always plan.

Capital

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If you are planning to start a brewery, then we are assuming that you have enough money to start a business. We’ve seen a lot of undercapitalized businesses out there and it just doesn’t work.

In order to determine if adequate funds are present, you should have at least 30% on top of your total brewery startup cost. This means that if equipment and build-out cost you $1 million, you should prepare an additional $300,000 to get you through the first few months. This may seem like a huge amount, but you also have to understand that marketing and figure salaries alone may eat up most of it.

Distribution

Self-distribution is a great option as you start your business but you’ll have to pass it off to the professionals eventually. When this time comes, make it a point to have as much opportunities to interact with the people who’ll be taking care of your business. You wouldn’t want to hand off the promotion and transport of your products to a complete stranger, right?

Back office

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We know that you are capable of operating those tanks and valves, but can you balance your checkbooks? When you’re ready, it would be best to hire someone knows the industry. This way, you can be sure that your bookkeeper or CPA can speak your language and is capable of solving problems in your behalf.

Keeping a back office is also beneficial as it will help you keep record of your business. This is important as it will help you determine if your brewery is profitable. Most importantly, it will keep the TTB out of your hair.

The Rise of the Beer Apps

Beer enthusiasts can rejoice with the introduction of numerous beer apps. After all, nothing is better than cracking open a frosty brew at the end of a tiring day.

In an attempt to help you navigate the vast world of beer, we have compiled a number of apps that will surely enhance your beer drinking experience.

iBeer

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Price: $ 0.99, IOS

Until scientists can discover a way on how to pour beer out of an iPhone, you can just stick with iBeer.

If you are the designated driver, then iBeer got you covered. With 5 different beers to choose from, you’ll be provided with a digital pint of beer that they you can jostle and drink. You can still join in on the festivities without the risk of getting your blood alcohol level up.

Beer Match

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Price: $ 0.99, IOS

If you are wondering what kind of beer would best suit your meal, just pull out your phone and Beer Match will do it for you in a snap. This app will provide you with information about beer and food and will suggest texture and flavor matches, depending on your meal.

Drink Fit

DrinkFit

Price: $ 1.99, IOS

If you are a health buff and is cautious about the calories you take in, Drink Fit is the right app for you. This app will provide you with carbs and calorie counts for a variety of beers, wines, cocktails and can even tally up the calories of the drinks that you’ve had all night.

Tap Hunter

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Price: free, IOS and Android

If you are in search of the finest beer in town, then this is the app for you. TapHunter gives you an opportunity of discovering new breweries and craft beer sellers. If you are on a foreign land, that’s not a problem either. This app allows you to search by location, brewery and beer and help you find the nearest bar that sells your favorite beverage.

Untappd

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Price: free, IOS and Android

This is a social app for beer enthusiasts. This app is designed to let users check in specific beers from pubs, restaurants or breweries they are currently drinking at. You can also rate beer, find local breweries and receive badges. It’s the ulti

Key Concepts Brewers Should Consider at Beer Events

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You may be producing great beer, but so do other breweries. Beer events provide the fastest and easiest ways for brewers to market their beer and showcase their brands. So, you have to make sure that you stand out with a professionally branded beer booth.

Listed below are a few concepts that you should consider at beer events. Read on and follow these tips.

Go out there

When choosing the right event for your brewery, there are 2 simple questions that you need to answer: What do you want to gain from this event? How established is your brewery?

If you are looking to launch your brand and gain a few followers, then it would be a good idea to go out there and infiltrate as many craft events as you can. Here, you can get a ridiculous amount of people to try your beer without exerting too much effort.

If you have a well-established brewery and wanted to maintain your market share, you have to be selective on the events that you wish to participate in. Make a list of the top 25 beer events throughout the year, then go out there and bring in your A game.

Marketing your brand

In a crowd of thousands of people and several other breweries, make sure that you keep up with the competition. Your goal is to get them to like your beer and make them remember who you are. By doing so, you can be sure that they’ll be buying your products later on.

Also, take note of what the popular breweries are doing to market themselves. Now, take a look at what you’re doing and see how you measure up to them.

Choose the right style of beer

Choosing the right beer is one of the most important elements of running a successful beer event. This is especially true if you have several styles under your belt. If you have been around for a few years, you might want to keep the crowd interested by bringing one of your special releases.

If you decide to skip the specialty beer, you may send a lesser known style that needs a little boost on the market. Most people may not be familiar with the other styles you brew since they are only purchasing the most popular style that everyone else is drinking.

Beer Labeling and Its Importance

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As we all know, the contents of the bottle is one of the most important aspects of the beer. However, the beer bottle and its package help improve the overall experience and create an emotional connection between the consumer and the product. For breweries, the beer label is one great opportunity of attracting the attention of the consumers.

In this article, we’ll talk about the beer labeling process and how it affects a consumer’s buying decision. Read on and we’ll tell you more about it.

Beer labeling process

There is no denying that beer labels have an influence in our buying decision. With a wide variety of choices, the uninitiated may have a difficult time in choosing a product. For unpopular beer brands, the battle for consumer attention becomes even tougher. That being said, the importance of beer labeling comes into the picture. The beer’s distinctive look is also meant to help the beer stand out in upscale restaurants, bars and nightclubs.

Nowadays, beer brewers are trying to take the superficial approach to the next level. Some beer brewers are even coming up with crude and offensive names to help them stand out.  However, coming up with a clever name or eye-grabbing label is not enough. In order to attract the attention of the beer-drinking community, the beverage should also come in a unique and iconic bottle.

Aside from a few studies which focuses on the how visual tricks could influence a consumer’s purchasing behavior, recent studies revealed that beer brewers could actually influence consumer spending based on the label’s content. Some beer geeks check the label and carefully read through the product description. For others, the selection process is based on the beverage with the prettiest label.

The beer labeling process is not as simple as it looks. After injecting beer into the clean bottles, breweries cannot just slap a label on the bottle and send it to the distributor. Advertising and labeling of malt beverages like beer is regulated by the Department of Alcohol, Tobacco and Firearms.

Promoting Your Craft Beer Bar through Social Media

Craft Beer is Growing in US Market

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.
Get your followers to take picture and post it on different social media
platforms

This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Essentials of Beer Marketing

Just like any other business, marketing may be one of the biggest challenges you
are currently facing. This is especially true for new craft brewers. Well, we’re
guessing that you didn’t venture into this business because of marketing. Rather,
you decided to enter the business because of your passion in brewing the best beer
for you customers.

Let’s face it, there are a lot of brewers with great beer but are still struggling as
they fail to market their products effectively. Today, we’ll help you run an effective
marketing and advertising campaign that would turn into a rewarding sales cycle.

top 8 beer towns in america

Amazing products
Before we go into the specifics, you have to understand that great beer is the
foundation of a successful beer marketing. It is difficult to convince people to buy
your product if you are selling crappy beer. But if you are brewing a great-tasting
beer, then marketing and advertising would be a whole lot easier.
Compelling story
As a craft brewer, your passion about your beer is one of your greatest marketing
advantages. You should use it to your advantage. People are more likely to buy
from brands that they can trust and relate to.
People base their buying decisions on their emotions, rather that logic. So, go out
there and tell them your story. This doesn’t only help you sell beer, it also attracts
loyal customers.

Reach out to the influencers
While telling your story seems like the best strategy, you may not have enough
time and resources to talk to as much people. By conversing with the right people,
this will help bring you to the right track.
As consumers, we take recommendations from people we know and trust. As a beer
craft brewer, it is your goal to target the “influencers” and involve them in your
promotions and campaigns. Once they feel that they’re a part of your brand, you’ll
have a brand advocate that would help you sell your beer and grow your brand.

Go viral
Once you have a solid fan base, we suggest that you go out there and tell your
story through the Internet. Social media and blog sites would help you tell your story and reach more people at an incredibly low price. Mind you, you don’t need a production team in order to tell your story. All you need is a smart phone and your
genuine passion for your product and company.