Drinking Beer Makes You Smarter

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According to a study that was conducted by a group of researchers from the University of Illinois, drinking beer can make you smarter. After getting their subjects drunk, cognitive psychologist Jennifer Wiley and her team came to this realization. Interesting, right?

Proponents of the said study tested the creative problem-solving skills of their drunken participants and compared it to their performance before getting intoxicated.

To reach this surprising conclusion, they have devised a bar game and invited 40 men to participate in the said activity. Each man was given 3 words and was asked to come up with a 4th word, making sure that the new word fits the pattern.

For example, the three words are: cottage, blue and mozzarella. The word cheese goes with the given words.

Wiley reported on the Federation of Associations in Behavioral and Brain Sciences’ site that participants who have a blood alcohol level of 0.07 were better at creative-solving tasks compared to their sober counterparts. As a matter of fact, the drunken ones were able to solve 40% more problems. However, they are worse at working memory tasks.

Additionally, drinkers were able to finish their problems within 12 seconds; while non-drinkers took 15.5 seconds. This is because alcohol helps people access their remote ideas – ideas that are developed through association.

As the researchers asked the participants to think of a word that goes with the words cottage, blue and mozzarella, they’ll be accessing their remote ideas to come up with the word cheese.

Contrary to the belief that alcohol muddies the mind and hinders analytical thinking, it actually makes you smarter. We’re not surprised why raving drunks like Charles Bukowski, John Cheever and Ernest Hemingway were able to write their books.

Sometimes, it’s good to be distracted. And sometimes, the really creative stuff comes out while enjoying a bottle of beer.

 

6 Things You Should Know About Beer

If you are looking forward to grabbing a bottle of beer to relax after a tiring day at work or whenever you get the excuse, it may help to know a few facts about your favorite beverage just to show off.

Quench your thirst for knowledge with these facts about beer. Take down notes as there will be an exam in the pub this Friday.

  1. History

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The first to brew beer were the ancient Babylonians. They took their beer very seriously. As a matter of fact, you’ll be drowned in it if you brewed a bad batch.

  1. Get wasted

If you drink on an empty stomach, you’ll get drunk faster. This is because the alcohol will be absorbed more quickly.

Your body is only capable of breaking down one drink per hour. If you drink more alcohol than your body can process, then you’ll get drunk.

  1. Antiseptic

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Ethanol, the intoxicant in beer is actually considered as a powerful antiseptic. The optimal blood alcohol content that is required to kill germs is 60%.

  1. Choose the right glass

The type of glass you drink from affects the taste of your beer. The shape of the glass affects how much your hands warm up the drink. This is important as the beer’s flavor is affected by its temperature. A glass with handle, on the other hand, will keep the beer cooler since it protects the beer from the heat of your hands.

  1. Health benefits

Researchers at the University of Western Ontario revealed that micronutrients like polyphenols, which is present in beer, is beneficial as it can prevent the development of heart diseases. However, drinking 3 bottles of beer a day may reverse these cardiovascular benefits.

  1. Bittering agent

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Hops, an ingredient that makes beer bitter, belong to the Cannabaceae family. That being said, hops are considered as a close cousin of marijuana.

 

Health Benefits of Drinking Beer

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For years, wine drinkers have been enjoying their drink without guilt thinking that this beverage brings about some health benefits. Recent studies revealed that beer is actually advantageous to our health, especially if taken in moderation. Heavy drinking, on the other, can increase the risk of heart problems, cancer and liver damage. Considering the amount of calories, it can also make you fat.

In honor of our favorite beverage, we have decided to give you a list of the surprising health benefits that you can get from this awesome drink.

Prevention of heart disease

Beer helps reduce the risk of heart diseases. Studies revealed that beer improves the heart condition of a drinker by making the blood less viscous; thus, reducing the risk of blood clotting. Aside from this, drinking a glass or two can increase the HDL (the good cholesterol) level that prevents the arteries from getting clogged.

Beer is also packed with beta-glucans, a type of soluble fiber that reduces the level of cholesterol; thereby, reducing the risk of heart problems that are associated with a high level of cholesterol like heart attack or heart failure.

Stronger bones

Consuming a large amount of beer may lead to weakened bones. However, when taken in moderation, it can help make your bones stronger. Beer contains a high level of silicon, an element that is crucial in the development of strong bones.

Reduces the risk of kidney problems

According to studies, beer reduces the risk of developing kidney stones as compared to other alcoholic beverages. This is because of its high water content and its diuretic properties. Additionally, it has a compound that slows down the release of calcium in the bones, which is usually the culprit in the formation of kidney stones.

Improves mental health

If taken in moderation, beer is believed to improve a person’s mental health. According to studies, moderate consumption of beer helps improve concentration, memory and reasoning ability.  Experts revealed that is also helps reduce the risk of developing Alzheimers.

Excuses to Start Day Drinking

As a responsible adult, we make sure to drink in moderation and start drinking only after working hours. There is nothing wrong with drinking at night. But as the spring season officially kicks off, there’s nothing more relaxing than sitting under the sun and cracking up a bottle of beer at noon. Unfortunately, people may find it weird if you start drinking early. Luckily, there are a few exceptions. Read on as we give you a rundown of a few good excuses to start day drinking.

Barbecue party

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Most people tend to associate barbecues with alcohol. So, people will totally understand even if you start drinking at noon and consume alcohol while cooking.

Brew day

This is a special excuse for most brewers. Beer brewing is not an easy task. Here, you’ll start by dragging out the equipment, sterilize it, set it up, and then later on, you’ll have to tear it down, clean it up and put it back in. This activity may eat up your entire day. So, feel free to start your brew day by taking a drink from your last batch. This will give you an inspiration and remind you why you have to do all these instead of just buying commercial beer.

Game day

Whether it’s a Sunday game on TV at home or you’re watching a local game at the stadium, everyone is given a pass for drinking while watching the game. If you’re serving pizza, chili dog, cold cuts or hot wings at home, don’t be ashamed to drink as these foods practically require beer.

Fishing

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Fishing is another activity where it’s totally accepted to drink beer. Even if you’re not interested in the activity at all, you meet up with friends in the morning and gather some crates of beer prior to your fishing activity. Then, you throw a line in the water and the drinking commences.

Vacation

It may not be socially accepted to drink early, but nobody knows you here anyway. Since you’re on vacation, it means that you are out to relax and enjoy; thus, making it a good excuse.

 

 

The Rise of the Beer Apps

Beer enthusiasts can rejoice with the introduction of numerous beer apps. After all, nothing is better than cracking open a frosty brew at the end of a tiring day.

In an attempt to help you navigate the vast world of beer, we have compiled a number of apps that will surely enhance your beer drinking experience.

iBeer

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Price: $ 0.99, IOS

Until scientists can discover a way on how to pour beer out of an iPhone, you can just stick with iBeer.

If you are the designated driver, then iBeer got you covered. With 5 different beers to choose from, you’ll be provided with a digital pint of beer that they you can jostle and drink. You can still join in on the festivities without the risk of getting your blood alcohol level up.

Beer Match

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Price: $ 0.99, IOS

If you are wondering what kind of beer would best suit your meal, just pull out your phone and Beer Match will do it for you in a snap. This app will provide you with information about beer and food and will suggest texture and flavor matches, depending on your meal.

Drink Fit

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Price: $ 1.99, IOS

If you are a health buff and is cautious about the calories you take in, Drink Fit is the right app for you. This app will provide you with carbs and calorie counts for a variety of beers, wines, cocktails and can even tally up the calories of the drinks that you’ve had all night.

Tap Hunter

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Price: free, IOS and Android

If you are in search of the finest beer in town, then this is the app for you. TapHunter gives you an opportunity of discovering new breweries and craft beer sellers. If you are on a foreign land, that’s not a problem either. This app allows you to search by location, brewery and beer and help you find the nearest bar that sells your favorite beverage.

Untappd

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Price: free, IOS and Android

This is a social app for beer enthusiasts. This app is designed to let users check in specific beers from pubs, restaurants or breweries they are currently drinking at. You can also rate beer, find local breweries and receive badges. It’s the ulti

Reasons Why You Should Drink Craft Beer

Craft beer may be a bit more expensive, but this means you are paying for a better product. If you are not into craft beer, then you are actually missing out on one of life’s simplest and most thirst-quenching pleasures. Yes, it’s that good!

Still not convinced? Take a moment to scroll through this list as we give you a rundown of reasons why you should start drinking craft beer.

It goes well with food

Why limit yourself to white or red wine when you can choose from a wide variety of craft beer? There is an endless list of options. And unlike wine, there are no dos and don’ts in drinking beer. You can pair it with pasta, veggies, burger or even a nice big steak.

Better ingredients

Commercially-produced beers are not known for using organic or high quality ingredients. Brewers, on the other hand, take pride in using the world’s finest ingredients when brewing their own beer.

More exciting types

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Like art, craft beer is a wonderful tapestry of different flavors, types and styles. And the best way of figuring out which style/flavor combo goes well together is through experimentation and having the ability to work outside the box. Luckily, microbreweries have nailed this one.

It’s delicious

Aside from the fact that they’re made from the finest ingredients, craft beer is made in low volumes by people who are passionate about beer. Anyone who says that craft beer doesn’t taste better than the commercial ones is either a liar or has no taste buds. With a wide variety of choices available, you can easily find a brew you like.

Craft beer is known for having lower alcohol content and is supposed to be paired good food and enjoyed with friends. This is great since you get to enjoy a lot more beer without getting hammered.

 

Key Concepts Brewers Should Consider at Beer Events

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You may be producing great beer, but so do other breweries. Beer events provide the fastest and easiest ways for brewers to market their beer and showcase their brands. So, you have to make sure that you stand out with a professionally branded beer booth.

Listed below are a few concepts that you should consider at beer events. Read on and follow these tips.

Go out there

When choosing the right event for your brewery, there are 2 simple questions that you need to answer: What do you want to gain from this event? How established is your brewery?

If you are looking to launch your brand and gain a few followers, then it would be a good idea to go out there and infiltrate as many craft events as you can. Here, you can get a ridiculous amount of people to try your beer without exerting too much effort.

If you have a well-established brewery and wanted to maintain your market share, you have to be selective on the events that you wish to participate in. Make a list of the top 25 beer events throughout the year, then go out there and bring in your A game.

Marketing your brand

In a crowd of thousands of people and several other breweries, make sure that you keep up with the competition. Your goal is to get them to like your beer and make them remember who you are. By doing so, you can be sure that they’ll be buying your products later on.

Also, take note of what the popular breweries are doing to market themselves. Now, take a look at what you’re doing and see how you measure up to them.

Choose the right style of beer

Choosing the right beer is one of the most important elements of running a successful beer event. This is especially true if you have several styles under your belt. If you have been around for a few years, you might want to keep the crowd interested by bringing one of your special releases.

If you decide to skip the specialty beer, you may send a lesser known style that needs a little boost on the market. Most people may not be familiar with the other styles you brew since they are only purchasing the most popular style that everyone else is drinking.

Beer Labeling and Its Importance

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As we all know, the contents of the bottle is one of the most important aspects of the beer. However, the beer bottle and its package help improve the overall experience and create an emotional connection between the consumer and the product. For breweries, the beer label is one great opportunity of attracting the attention of the consumers.

In this article, we’ll talk about the beer labeling process and how it affects a consumer’s buying decision. Read on and we’ll tell you more about it.

Beer labeling process

There is no denying that beer labels have an influence in our buying decision. With a wide variety of choices, the uninitiated may have a difficult time in choosing a product. For unpopular beer brands, the battle for consumer attention becomes even tougher. That being said, the importance of beer labeling comes into the picture. The beer’s distinctive look is also meant to help the beer stand out in upscale restaurants, bars and nightclubs.

Nowadays, beer brewers are trying to take the superficial approach to the next level. Some beer brewers are even coming up with crude and offensive names to help them stand out.  However, coming up with a clever name or eye-grabbing label is not enough. In order to attract the attention of the beer-drinking community, the beverage should also come in a unique and iconic bottle.

Aside from a few studies which focuses on the how visual tricks could influence a consumer’s purchasing behavior, recent studies revealed that beer brewers could actually influence consumer spending based on the label’s content. Some beer geeks check the label and carefully read through the product description. For others, the selection process is based on the beverage with the prettiest label.

The beer labeling process is not as simple as it looks. After injecting beer into the clean bottles, breweries cannot just slap a label on the bottle and send it to the distributor. Advertising and labeling of malt beverages like beer is regulated by the Department of Alcohol, Tobacco and Firearms.

Craft Beer Social Media Marketing

One of the biggest challenges of being a craft brewer is marketing your brewery and getting the word out. Marketing might be tough during this stage since you’re already busy brewing beer while running the business. Whether you’re just starting out or looking to bring your social media marketing to the next level, this article will help you in getting your craft brewery up to speed on the most effective tactics and strategies.

Getting started 
A lot of business owners are talking about social media and how it provides them with unbelievable results. As a result, most business owners are jumping on the bandwagon despite having no clue on how to incorporate it in their marketing campaign.
Social media marketing may not provide you with amazing results overnight but if done properly, it may help you in all other aspects of running a brewery and may provide you with long-term effects without requiring you to invest a lot of upfront.
Social media is an incredibly valuable tool as it allows you to deliver the message to your potential custome rs and to thousands of people from different parts of the world. It also allows you to interact with people and introduce them to your business.

Tell your story 
Most people make the mistake of using social media as a promotional tool. These people fail to realize that social media’s real power is allowing its user to tell their story to their audiences. The increasing popularity of social media and blogging shows us how interested the online community is
in following people’s story. So, give them the privilege of seeing what’s going on behind your business and allow them to get involved.

Action speaks louder than words 
Feel free to participate in conversations that reflect your brand’s story. Just because you’re running a brewery doesn’t mean you have to talk about it all day. Get involved in other events and use this as an opportunity to infuse your marketing activities.

Home Brewing History

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Back then, home brewing was popular among Mesopotamians, Egyptians and Chinese. The recipes they used where then shared with the Romans and Greeks. However, it was the Sumerians who made an effort to write down these recipes. Since very little among the Sumerians were able to read and write, they would sing these recipes to Ninkasi, the beer goddess.

Ancient times

Nothing stays the same during the early civilization. While other rise into power, some were killed or assimilated. Because of this, changes among the laws were also made.

During the ancient times, the Pilgrims agreed to build a brewery upon reaching the Plymouth Rock. This was done so it would be easier for them to make more alcohol when their supplies got low.

Mass production of alcoholic beverages wasn’t done until the age of the Industrial Revolution, which was in the 1700s. Here, thermometers and hydrometers were developed which aided with the brewing process. These tools allowed them to create quality beverages and made the process a lot easier.

The process of home brewing was brought to a whole new level thanks to Louis Pasteur, a French microbiologist who explained the effects of yeast in the fermentation process. Due to this new discovery, home brewers have started to come up with varying strains of yeast that yield wines and beers of different complexities.

Prohibition Act

Everything seems to be going well, but then times changed. The Prohibition Act was passed in the United States, making it illegal to brew and drink alcohol. Despite the implementation of this law, people continued to brew and drink alcohol at home. And since no one could buy alcohol outside, a group of brewers came up with the Moonshine and Bathtub Gin to address the people’s cravings.

Eventually, the need for grape juice became evident. Grape growers decided to acquire more fields in order to sustain with the growing demand.

In 1933, the act was repealed. However, this only legalized home brewing wine. Brewing beer remained illegal until 1979, when President Jimmy Carter signed the bill which lifted the ban.