Essentials of Beer Marketing

Just like any other business, marketing may be one of the biggest challenges you
are currently facing. This is especially true for new craft brewers. Well, we’re
guessing that you didn’t venture into this business because of marketing. Rather,
you decided to enter the business because of your passion in brewing the best beer
for you customers.

Let’s face it, there are a lot of brewers with great beer but are still struggling as
they fail to market their products effectively. Today, we’ll help you run an effective
marketing and advertising campaign that would turn into a rewarding sales cycle.

top 8 beer towns in america

Amazing products
Before we go into the specifics, you have to understand that great beer is the
foundation of a successful beer marketing. It is difficult to convince people to buy
your product if you are selling crappy beer. But if you are brewing a great-tasting
beer, then marketing and advertising would be a whole lot easier.
Compelling story
As a craft brewer, your passion about your beer is one of your greatest marketing
advantages. You should use it to your advantage. People are more likely to buy
from brands that they can trust and relate to.
People base their buying decisions on their emotions, rather that logic. So, go out
there and tell them your story. This doesn’t only help you sell beer, it also attracts
loyal customers.

Reach out to the influencers
While telling your story seems like the best strategy, you may not have enough
time and resources to talk to as much people. By conversing with the right people,
this will help bring you to the right track.
As consumers, we take recommendations from people we know and trust. As a beer
craft brewer, it is your goal to target the “influencers” and involve them in your
promotions and campaigns. Once they feel that they’re a part of your brand, you’ll
have a brand advocate that would help you sell your beer and grow your brand.

Go viral
Once you have a solid fan base, we suggest that you go out there and tell your
story through the Internet. Social media and blog sites would help you tell your story and reach more people at an incredibly low price. Mind you, you don’t need a production team in order to tell your story. All you need is a smart phone and your
genuine passion for your product and company.

Starting Your Own Beer Brand

Every guy would be interested to have his own brewery. Imagine having a beer that

is specifically crafted to your taste and is widely available at your favorite pub. You
can even have your face plastered on the beer bottle and have it named after you.
So, turn your dreams into reality. Follow these tips and start your own beer brand.

Do your homework
Research is an important aspect of every business. In order for you to understand
the ins and outs of the business and how to start a company, you’ll have to do your
homework and gather as much information as you can.
Collaborate with people Being new in the business, it would be best to work with people who are
experienced in this field. As an entrepreneur, you may have enough skills and
experience in selling your product, but you should also find someone to do the
brewing for you.

Grow slowly but smartly
Word of mouth is crucial in this business. So, you’ll have to have the best product in
order to please your consumers.
In the beginning, it’s all about selecting the right venue, improving the product and
building the brand. But at this point, you’ll have to be smart enough to decide when
to expand and how to properly execute your plans.
Financial investment
Breweries are super expensive. So, it is best to be prepared for it financially before
venturing into this business. If your investment is too small, you might not be able
to produce enough products.

Be specific
Spend enough time to determine how you want your beer to taste and look. Jot
down notes on what you specifically want and work on it. Also, consider if you want
to have a special ingredient to give your beer that signature taste.
This is important, especially for start-ups so you know what to achieve and be able
to properly gauge your success.

Marketing your Beer Event through Social Media

If you’re planning a beer event, social media could be an efficient and cost-effective way of creating buzz, filling seats and turning your one-time gathering into a recurring event.

In order to successfully promote your event, you should know which type of social media tools to use and when you should use them. Listed below are a few tips that could help you organize a successful event.

Before the event

The first step is to let people know about your event and make sure they mark it on their calendars. You can do this through Twitter.

Raise awareness twitter

A lot of business owners have their own hashtags for their events. While there’s no secret formula in creating one, just try to incorporate a hashtag in all your tweets and encourage others to do the same when tweeting about your event.

In order to encourage people to use the hashtag, you can sweeten the deal by giving out a free pass to one of the lucky followers.

During the event

Just because the event has already started, doesn’t mean that your marketing efforts have to end there. Since most beer events are held at night, you can keep the foot traffic high and the excitement up by continuously updating your followers through social media all night.

Foursquare or Gowalla

Creating an event in Foursquare or Gowalla is free. By creating one, attendees would be encouraged to check in on your event and share them via social media.

Since a lot of people link their Gowalla and Foursquare activity to their Facebook and Twitter accounts, check-ins would be seen by their friends; thus, encouraging their friends to come to your event.

After the event

Blog about it

Create a blog post on how the event went and how you plan to make the next even more exciting. Also, feel free to ask for feedbacks and suggestions from the attendees. This way, you’ll have a better idea on what to do next time.

You can also post a status on your Facebook page about the event and encourage your followers to leave a comment as well.

There are still a lot of ways to promote your event via social media. You just have to be a bit creative in order to attract the attention of people.

Brewing A Brand | Attracting Your Audience

THE MOST SUCCESSFUL CRAFT BREWERIES IN THE COUNTRY HAVE BEEN ABLE TO BRIDGE THEIR PRODUCTS WITH CONSUMERS AND BUILD A CULTURE ALONG THE WAY. BEYOND FLAVOR, PRICE AND ACCESS – LOYALTY IS THE TRUE SECRET INGREDIENT BEHIND EVERY BRAND OR LABEL. WITHOUT IT, EVERYTHING ELSE IS MEANINGLESS.

HIT YOUR TARGET
• Defining Objectives
• Understanding Culture
• Consumer Importance
• Knowing the Customer

Brewing A Brand | Customer Retention is the Lifeline to Success

THE MOST IMPORTANT INGREDIENT IN LONG-TERM SUCCESS IS NOT FOUND INSIDE THE BOTTLE, BUT IN THE HANDS OF THOSE WHO DRINK IT. THE UNIQUENESS IN WHO YOU ARE IS JUST AS IMPORTANT AS WHO YOU MARKET IT TO. FOR BRAND-POSITIONING, DON’T ADVERTISE TO EVERYONE…MARKET TO SOMEONE.

MAKE FRIENDS FOR LIFE
• Advocacy/Endorsement
• Testimonials
• Lateral Growth Options
• Shared Knowledge