Drinking Beer Makes You Smarter

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According to a study that was conducted by a group of researchers from the University of Illinois, drinking beer can make you smarter. After getting their subjects drunk, cognitive psychologist Jennifer Wiley and her team came to this realization. Interesting, right?

Proponents of the said study tested the creative problem-solving skills of their drunken participants and compared it to their performance before getting intoxicated.

To reach this surprising conclusion, they have devised a bar game and invited 40 men to participate in the said activity. Each man was given 3 words and was asked to come up with a 4th word, making sure that the new word fits the pattern.

For example, the three words are: cottage, blue and mozzarella. The word cheese goes with the given words.

Wiley reported on the Federation of Associations in Behavioral and Brain Sciences’ site that participants who have a blood alcohol level of 0.07 were better at creative-solving tasks compared to their sober counterparts. As a matter of fact, the drunken ones were able to solve 40% more problems. However, they are worse at working memory tasks.

Additionally, drinkers were able to finish their problems within 12 seconds; while non-drinkers took 15.5 seconds. This is because alcohol helps people access their remote ideas – ideas that are developed through association.

As the researchers asked the participants to think of a word that goes with the words cottage, blue and mozzarella, they’ll be accessing their remote ideas to come up with the word cheese.

Contrary to the belief that alcohol muddies the mind and hinders analytical thinking, it actually makes you smarter. We’re not surprised why raving drunks like Charles Bukowski, John Cheever and Ernest Hemingway were able to write their books.

Sometimes, it’s good to be distracted. And sometimes, the really creative stuff comes out while enjoying a bottle of beer.

 

Things You Should Consider Before Starting a Brewery

Brewing beer is fun, but owning a brewery involves a tremendous amount of work. With all the excitement surrounding opening a brewery, please keep in mind that there are also a number of things an aspiring brewer should consider to make this dream come true.

Today, we’d like to focus on the business aspect of the brewery and give you 5 points to think over while planning your future brewery.

Plan

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Aside from the traditional business plan, you should also have an actual plan like 3-5 years strategic plan, brewery layout, expansion plan etc.

In the beginning, planning can be as simple as tasting room, production goals and revenue goals. But as time goes by, planning should also mature. Well, we are not capable of predicting the future, but we can always plan.

Capital

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If you are planning to start a brewery, then we are assuming that you have enough money to start a business. We’ve seen a lot of undercapitalized businesses out there and it just doesn’t work.

In order to determine if adequate funds are present, you should have at least 30% on top of your total brewery startup cost. This means that if equipment and build-out cost you $1 million, you should prepare an additional $300,000 to get you through the first few months. This may seem like a huge amount, but you also have to understand that marketing and figure salaries alone may eat up most of it.

Distribution

Self-distribution is a great option as you start your business but you’ll have to pass it off to the professionals eventually. When this time comes, make it a point to have as much opportunities to interact with the people who’ll be taking care of your business. You wouldn’t want to hand off the promotion and transport of your products to a complete stranger, right?

Back office

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We know that you are capable of operating those tanks and valves, but can you balance your checkbooks? When you’re ready, it would be best to hire someone knows the industry. This way, you can be sure that your bookkeeper or CPA can speak your language and is capable of solving problems in your behalf.

Keeping a back office is also beneficial as it will help you keep record of your business. This is important as it will help you determine if your brewery is profitable. Most importantly, it will keep the TTB out of your hair.

6 Things You Should Know About Beer

If you are looking forward to grabbing a bottle of beer to relax after a tiring day at work or whenever you get the excuse, it may help to know a few facts about your favorite beverage just to show off.

Quench your thirst for knowledge with these facts about beer. Take down notes as there will be an exam in the pub this Friday.

  1. History

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The first to brew beer were the ancient Babylonians. They took their beer very seriously. As a matter of fact, you’ll be drowned in it if you brewed a bad batch.

  1. Get wasted

If you drink on an empty stomach, you’ll get drunk faster. This is because the alcohol will be absorbed more quickly.

Your body is only capable of breaking down one drink per hour. If you drink more alcohol than your body can process, then you’ll get drunk.

  1. Antiseptic

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Ethanol, the intoxicant in beer is actually considered as a powerful antiseptic. The optimal blood alcohol content that is required to kill germs is 60%.

  1. Choose the right glass

The type of glass you drink from affects the taste of your beer. The shape of the glass affects how much your hands warm up the drink. This is important as the beer’s flavor is affected by its temperature. A glass with handle, on the other hand, will keep the beer cooler since it protects the beer from the heat of your hands.

  1. Health benefits

Researchers at the University of Western Ontario revealed that micronutrients like polyphenols, which is present in beer, is beneficial as it can prevent the development of heart diseases. However, drinking 3 bottles of beer a day may reverse these cardiovascular benefits.

  1. Bittering agent

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Hops, an ingredient that makes beer bitter, belong to the Cannabaceae family. That being said, hops are considered as a close cousin of marijuana.

 

Beer Belly Is A Myth

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A lot people, especially women, are concerned about drinking too much beer thinking it would give them a beer belly. Beer drinkers now have a reason to celebrate as beer belly is now considered as a myth.

Charles Bamforth, a professor at the University of California Davis has confirmed that there is no scientific evidence that suggests that drinking beer would result to weight gain.

“All alcoholic beverages are composed of the same caloric ingredients. There is nothing special about beer calories that would cause it to head straight to the belly”, the author says.

Bamforth also pointed out that alcohol is the main source of calories in any alcoholic beverage. Beer contains lesser calories as compared to wines, spirits or even orange juice. Meaning, the drinker has to consume a larger amount of beer in order to get the same amount of alcohol. But the myth may be based from the notion that beer drinkers consume more calories.

True enough, most people consume beer in huge quantities as compared with wine or other liquor, which translates to more caloric intake. Bamforth also suggests that the drinker’s lifestyle may also contribute to the weight gain. Most drinkers tend to pair their beers with a burger or sausage; thus, explaining the weight gain.

Beer definitely contains calories and excessive drinking may put a few pounds on the drinker. That being said, consuming beer in excess means consuming excessive calories; thus, resulting to beer belly.

If taken in moderation, beer can be advantageous to one’s health. Just like wine, beer can provide us with a lot of essential vitamins and minerals. Plus, it can also help prevent a number of diseases like diabetes, osteoporosis and heart problems. Excessive beer intake, on the other hand, can increase the risk for alcoholic liver disease.

 

 

 

 

Key Concepts Brewers Should Consider at Beer Events

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You may be producing great beer, but so do other breweries. Beer events provide the fastest and easiest ways for brewers to market their beer and showcase their brands. So, you have to make sure that you stand out with a professionally branded beer booth.

Listed below are a few concepts that you should consider at beer events. Read on and follow these tips.

Go out there

When choosing the right event for your brewery, there are 2 simple questions that you need to answer: What do you want to gain from this event? How established is your brewery?

If you are looking to launch your brand and gain a few followers, then it would be a good idea to go out there and infiltrate as many craft events as you can. Here, you can get a ridiculous amount of people to try your beer without exerting too much effort.

If you have a well-established brewery and wanted to maintain your market share, you have to be selective on the events that you wish to participate in. Make a list of the top 25 beer events throughout the year, then go out there and bring in your A game.

Marketing your brand

In a crowd of thousands of people and several other breweries, make sure that you keep up with the competition. Your goal is to get them to like your beer and make them remember who you are. By doing so, you can be sure that they’ll be buying your products later on.

Also, take note of what the popular breweries are doing to market themselves. Now, take a look at what you’re doing and see how you measure up to them.

Choose the right style of beer

Choosing the right beer is one of the most important elements of running a successful beer event. This is especially true if you have several styles under your belt. If you have been around for a few years, you might want to keep the crowd interested by bringing one of your special releases.

If you decide to skip the specialty beer, you may send a lesser known style that needs a little boost on the market. Most people may not be familiar with the other styles you brew since they are only purchasing the most popular style that everyone else is drinking.

Beer Labeling and Its Importance

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As we all know, the contents of the bottle is one of the most important aspects of the beer. However, the beer bottle and its package help improve the overall experience and create an emotional connection between the consumer and the product. For breweries, the beer label is one great opportunity of attracting the attention of the consumers.

In this article, we’ll talk about the beer labeling process and how it affects a consumer’s buying decision. Read on and we’ll tell you more about it.

Beer labeling process

There is no denying that beer labels have an influence in our buying decision. With a wide variety of choices, the uninitiated may have a difficult time in choosing a product. For unpopular beer brands, the battle for consumer attention becomes even tougher. That being said, the importance of beer labeling comes into the picture. The beer’s distinctive look is also meant to help the beer stand out in upscale restaurants, bars and nightclubs.

Nowadays, beer brewers are trying to take the superficial approach to the next level. Some beer brewers are even coming up with crude and offensive names to help them stand out.  However, coming up with a clever name or eye-grabbing label is not enough. In order to attract the attention of the beer-drinking community, the beverage should also come in a unique and iconic bottle.

Aside from a few studies which focuses on the how visual tricks could influence a consumer’s purchasing behavior, recent studies revealed that beer brewers could actually influence consumer spending based on the label’s content. Some beer geeks check the label and carefully read through the product description. For others, the selection process is based on the beverage with the prettiest label.

The beer labeling process is not as simple as it looks. After injecting beer into the clean bottles, breweries cannot just slap a label on the bottle and send it to the distributor. Advertising and labeling of malt beverages like beer is regulated by the Department of Alcohol, Tobacco and Firearms.

Craft Beer Social Media Marketing

One of the biggest challenges of being a craft brewer is marketing your brewery and getting the word out. Marketing might be tough during this stage since you’re already busy brewing beer while running the business. Whether you’re just starting out or looking to bring your social media marketing to the next level, this article will help you in getting your craft brewery up to speed on the most effective tactics and strategies.

Getting started 
A lot of business owners are talking about social media and how it provides them with unbelievable results. As a result, most business owners are jumping on the bandwagon despite having no clue on how to incorporate it in their marketing campaign.
Social media marketing may not provide you with amazing results overnight but if done properly, it may help you in all other aspects of running a brewery and may provide you with long-term effects without requiring you to invest a lot of upfront.
Social media is an incredibly valuable tool as it allows you to deliver the message to your potential custome rs and to thousands of people from different parts of the world. It also allows you to interact with people and introduce them to your business.

Tell your story 
Most people make the mistake of using social media as a promotional tool. These people fail to realize that social media’s real power is allowing its user to tell their story to their audiences. The increasing popularity of social media and blogging shows us how interested the online community is
in following people’s story. So, give them the privilege of seeing what’s going on behind your business and allow them to get involved.

Action speaks louder than words 
Feel free to participate in conversations that reflect your brand’s story. Just because you’re running a brewery doesn’t mean you have to talk about it all day. Get involved in other events and use this as an opportunity to infuse your marketing activities.

Building a Beer Bar At Home

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Any home brewer would agree that having a beer bar at home is a great idea. After all, anyone would be interested to have a place where they could entertain their friends and stock up on their favorite beverages. While the cost and the effort you have to put together to run a bar might seem daunting, it may not be that difficult considering that you have all the tools ready.

If by any chance you become interested to build your own bar, the overall design will depend on your personal preference and building skills. Now, we’re here to help you out by giving you a few simple tips to help you turn your dreams into reality.

Function first
It is important to choose a design that combines simplicity and functionality. Go with a freestanding design that is easy to construct. Also, make sure to provide enough space for storage and socializing. Since this project may involve a huge amount of money, it is best to go with a simple layout that you can build on your own.

Create a theme


In order to add character to your bar, consider sticking to a consistent theme. Also, make sure that all the decors, accent pieces, signs and posters complement one another. Feel free to visit a few local bars for inspiration.

Make sure that your stools match the color and wood grain of the bar. Also, the distance between the stool and the top of the bar should be around 10-12 inches. This is to ensure that the person seated at the bar is adequately comfortable.

Proper storage and refrigeration
If you plan to stock up on beer, proper refrigeration is important. A mini-fridge can usually hold enough beer to satisfy the demands of most beer drinkers. If you are also planning to serve champagne and wines in the future, cold storage is also needed. These tips are intended to help you get started. Building your bar may not be as difficult as it seem.

Promoting Your Craft Beer Bar through Social Media

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

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Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.

Get your followers to take picture and post it on different social media
platforms
This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Promoting Your Craft Beer Bar through Social Media

Craft Beer is Growing in US Market

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.
Get your followers to take picture and post it on different social media
platforms

This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.