Key Concepts Brewers Should Consider at Beer Events

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You may be producing great beer, but so do other breweries. Beer events provide the fastest and easiest ways for brewers to market their beer and showcase their brands. So, you have to make sure that you stand out with a professionally branded beer booth.

Listed below are a few concepts that you should consider at beer events. Read on and follow these tips.

Go out there

When choosing the right event for your brewery, there are 2 simple questions that you need to answer: What do you want to gain from this event? How established is your brewery?

If you are looking to launch your brand and gain a few followers, then it would be a good idea to go out there and infiltrate as many craft events as you can. Here, you can get a ridiculous amount of people to try your beer without exerting too much effort.

If you have a well-established brewery and wanted to maintain your market share, you have to be selective on the events that you wish to participate in. Make a list of the top 25 beer events throughout the year, then go out there and bring in your A game.

Marketing your brand

In a crowd of thousands of people and several other breweries, make sure that you keep up with the competition. Your goal is to get them to like your beer and make them remember who you are. By doing so, you can be sure that they’ll be buying your products later on.

Also, take note of what the popular breweries are doing to market themselves. Now, take a look at what you’re doing and see how you measure up to them.

Choose the right style of beer

Choosing the right beer is one of the most important elements of running a successful beer event. This is especially true if you have several styles under your belt. If you have been around for a few years, you might want to keep the crowd interested by bringing one of your special releases.

If you decide to skip the specialty beer, you may send a lesser known style that needs a little boost on the market. Most people may not be familiar with the other styles you brew since they are only purchasing the most popular style that everyone else is drinking.

Promoting Your Craft Beer Bar through Social Media

Craft Beer is Growing in US Market

Craft beer marketing becomes more fun as you learn to integrate social media into
it. Craft beer may only represent a small percentage of the beer market but the
number of craft beer drinkers tends to increase over time.
You can connect with your current and potential clients through social media. In this
article, we’ll give you a few advice on how get those customers coming through the
help of social media.

Use a #hashtag
In order to successfully promote your business via social media, you’ll have to use a
language that social media users know best – hashtags. This makes your
promotions more viral and personal.
Also, it is important to note that people between the ages of 21 to 28 are your
target audience. They are also the biggest social media users. You don’t need to be
a genius in order to match the connection between these two. Use a hashtag,
attract more customers and be rewarded with a batch of new customers.
Get your followers to take picture and post it on different social media
platforms

This is important as people trust the recommendations of someone they personally
know. This does not only help you reach more customers, it also gives people the
idea that your customers are having a great time.
Feel free to run a contest and encourage your followers to post their photos in
Facebook or Instagram. This will be a perfect way of building your beer tribe.

Keep them updated
Beer drinkers would be interested to know what you’re offering. These people
would be more than willing to visit your bar if you have what they want. Take a
photo and have it uploaded on your page. Mind you, photos are more effective than
plain texts.

Feed your followers with daily updates, photos or just about anything you want
them to know about your business. It is important to keep your page up to date and
encourage them to like, comment or share.

Creating Positive Results for Your Business

Competition among different brands on the internet is pretty stiff that’s why it is important for you and your company to create a buzz through social media news. You need to recognize the fact that people use search engine sites and social media networks everyday to see the latest trends and the latest happenings all across the globe. By simply advertising on the internet, you can be sure that positive results will be evident as soon as your site is up and running.

Finding a Good Social Media Partner
Social media news is beneficial especially for small businesses because it gives them a chance to advertise the products that they have without having to shed out a huge amount of money. Its way cheaper than advertising in print and the turnaround time of the results is faster. There is a greater chance for the business to flourish if you use social media marketing strategies. There are websites that can help you set up a site that is efficient and can help generate the traffic that your business needs. Web designing companies can further help you enhance the site that you wish to put up. You just need to create an account and you can start using their free services. This is something that people should take advantage of because not only will you get your message across to your potential clients but most of all you’ll be able to maximize the resources that you have through the tools that they have.

Addressing the Problem
If you have a site already but it’s not giving you the results that you want, then you need to take the necessary actions. It’s possible that your site is outdated already and that it’s not attractive enough that’s why people don’t want to click on it. Not to mention the fact that it’s not easy to navigate so end-users have a hard time getting the answers that they need. People want immediate answers and the faster that you can give the information to them, the better. If you want to have effective social media news, you need to make it as informative as possible and most of all user-friendly. Seeking the advice of people who knows the INS and OUT of social media marketing strategies can be of a great help to your company.

The Importance of Search Engine Optimization
You need to understand that SEO plays an important role in social media sites right now. Having the right set of keywords and knowing where to place them in an article or advertisement is a sure way of generating the right social media news that your company needs. You need to think of words that people normally use when they search for things, and you need to incorporate these keywords in your articles and ads to come up with a site that has a steady flow of users that go in and out of the website that you have created. Every company longs to land among the top searches in Google and Bing and in order to achieve that you’ll need the right SEO tools. There are sites that can offer these tools for free, so you might want to take advantage of that.

To sum it all up, in order to have the exposure that your business needs, you need to apply the latest technology when it comes to software and applications to help your business create brand awareness and social media news can definitely help you achieve that goal.

Article Source: http://EzineArticles.com/?expert=Yani_A_Roque

 

 

Celebrate American Craft Beer Week from Coast to Coast

In support of Craft Breweries from coast to coast, Cirqle Media and Brewing-A-Brand would like to encourage all our craft beer fans to get out and celebrate their love for our nations’ best hops, barley and wheat.  From May 13-19, craft beer connoisseurs and beginners alike will come together for the eighth annual celebration of American Craft Beer Week (ACBW). With the tagline “Big Week, Small Breweries,” ACBW is an opportunity to toast the more than 2,400 small and independent American craft brewers who continue to make the U.S. the world’s most diverse brewing destination. Once again, ACBW celebrations are expected to be held across all 50 states.

“The popularity of American Craft Beer Week is indicative of the craft beer renaissance that continues to captivate the U.S.,” said Julia Herz, publisher of CraftBeer.com and craft beer program director at the Brewers Association. “This week is about uniting for a common cause: support and celebration of our nation’s small and independent brewers and the millions of beer lovers who have helped evolve an industry and put the U.S. on the brewing map.”

New for 2013 is the American Craft Beer Week Coast to Coast Toast. For the first time ever, ACBW will be commemorated by a simultaneous toast. At 8:00 p.m. ET/5:00 p.m. PT on Thursday, May 16, small brewers and craft beer lovers nationwide will raise a glass of their favorite craft brewed beer to toast ACBW and the delicious beer that it celebrates. To find a toast location near you, visit the official American Craft Beer Week events page, hosted by CraftBeer.com.

American Craft Beer Week Manifesto

Additionally, craft beer fans from across the country can sign the American Craft Beer Week Manifesto, pledging their support to craft beer and their love for “the artisans who approach their craft with originality, dedication and passion.” From tap takeovers and tasting tours to food pairings and festivals, ACBW will be celebrated in many ways across the U.S. To find a local celebration, event or promotion, visit the above-mentioned ACBW events page.  A selection of scheduled 2013 celebrations includes:

American Craft Beer Week National Toast
Coast to Coast Toast to Craft Beer w/Stone Brewing Co.; Westerly, RI
ACBW Coast to Coast Toast at Iron Horse Taproom; Washington, D.C.
American Craft Beer Week Toast at Howells & Hood; Chicago, IL
Coast to Coast Toast to Boulder’s Craft Beer Phenomenon; Boulder, CO

Craft Breweries
Gritty McDuff’s Brewpub 25th Anniversary Celebration; Portland, ME
Mayflower Brewing Company 4th Annual Open House; Plymouth, MA
Anaheim Brewery Founder’s Day; Anaheim, CA
5th Annual Short’s to Short’s Paddle; Bellaire, MI
Meet the Brewers of the San Francisco Brewers Guild; San Francisco, CA
Rahr & Sons Summertime Wheat Glass Night; Dallas, TX
Right Brain Brewery – ACBW Firkin’ Friday; Traverse City, MI

Craft Beer Festivals
3rd Annual Ameri-CAN Canned Craft Beer Festival; Scottsdale, AZ
HopFest Kansas City 2013; Kansas City, MO
Brewers Association of MD “Maryland Craft Beer Festival”; Frederick, MD
2013 Wort Transformation Awards Ceremony; Papillion, NE
Third Annual Brews with Attitude Craft Beer Festival; Tampa, FL
Third EVER Mother’s Day Festival; Springfield, MO
Wheatstock; Lincoln Park, MI

Food and Beer Events
American Craft Beer Week – Spokane Style!; Spokane, WA
4 Course Dinner and Pairing Featuring Uinta Brewing Co.; Salt Lake City, UT
Elevation Beer Co. – Chef vs. Chef; Louisville, CO
Knee Deep Beer Dinner at 775 Gastropub; Reno, NV
Beer & Cheese Tasting with Teton Valley Creamery and 460 Bread; Victor, ID

Craft Beer Tastings and Tours
Brewery Rickoli American Craft Beer Week Releases; Wheat Ridge, CO
Crow Peak Night at the Ale House; Rapid City, SD
Old Chicago Tap Takeover featuring Odell Brewing Co.; All Colorado Locations
Roughtail Oaked Imperial Black Rye Ale Release at Tapwerks; Oklahoma City, OK
Shmaltz Brewing Media Ribbon Cutting Ceremony; Clifton Park, NY
Portsmouth Brewery – Brewing with Botanicals; Portsmouth, NH

State and Regional Beer Weeks Also Happening During ACBW
Chicago Craft Beer Week
Frederick Beer Week (MD)
Lexington Craft Beer Week (KY)
Long Island Craft Beer Week
San Antonio Beer Week
Santa Ynez Valley Beer Month (CA)
Seattle Beer Week
Session Beer Month

The 20 Craft Breweries Taking Over America

The number of craft beer makers in America is growing at record speed. More than 400 new craft breweries opened their doors in 2012, according to the Brewer’s Association. Craft brewers still make up only 6.5% of the total beer market. But enthusiasts are confident that number will continue to grow. This past week, the Brewers Association released its list of the top craft breweries in 2012, based on sales volume. We put together some information on the top 20, which beer lovers should keep on their radar. Share some of your favorite breweries with us in the comments section below.

20. Firestone Walker Brewing Co.

Location: Paso Robles, Calif.

About: The brewery was founded in 1996 by a pair of brothers-in-law. It’s now a four-time World Beer Cup champion.

Beer buzz: Firestone Walker’s Parabola Imperial Stout is coming out this month. The beer is a doozy at 13 percent alcohol by volume and is noted for its “bold bourbon, espresso and tobacco aromas.”

19. Great Lakes Brewing Company

Location: Cleveland, Ohio

About: The brewery was founded in 1998 by Daniel and Patrick Conway. It jumped from producing 1,000 barrels of beer its first year to 125,000 barrels annually today.

Beer buzz: The company’s Burning River Pale Ale has won a gold medal at the World Beer Championships eight times. The name hails from the infamous 1969 burning of the Cuyahoga River.

18. Long Trail Brewing Co.

Location: Bridgewater Corners, Vt.

About: The brewery got its start in 1989 in the basement of a woolen mill. It’s focused on environmentalism and gives its used grain and hops as a feed supplement to local dairy cows.

Beer buzz: The company has an interesting story behind its 5.5 percent Pumpkin Pale Ale: “During colonial times malted barley would be in short supply so the colonial brewers would use a wide assortment of whatever organic ingredient was handy. Pumpkin was in abundance so it was one of the most common of the random ingredients.”

17. New Glarus Brewing Co.

Location: New Glarus, Wisc.

About: This small-town brewery is owned by Dan and Deborah Clarey. Deborah is noted as the first woman to found and operate a brewery in the U.S.

Beer buzz: The beer’s year-round Spotted Cow Ale showcases Wisconsin’s farmers with “a hint of corn.” Some of its best pairings are noted as steak, bacon and eggs and cheese curds.

16. Alaskan Brewing Co.

Location: Juneau, Alaska

About: The brewery was founded by Marcy and Geoff Larson in 1986, Juneau’s first brewery since Prohibition. The website says its beer still have many aspects of the beers brewed during the Gold Rush era.

Beer buzz: Alaskan’s seasonal Smoked Porter is known for the smoke in its bottles, which allows the beers to age much like wine. After being kept in the bottle for three or four years, it’s said to have “sherry, currant, raisin, and toffee-like nuances.”

 

15. Shipyard Brewing Co.

Location: Portland, Maine

About: The brewery was founded in the 1990s by Fred Forsley and Alan Pugsley. It’s one of New England’s largest microbreweries.

Beer buzz: Shipyard is best known for its Pumpkinhead Pale Ale. Last July, the company started brewing the ale at a second location in Memphis to help it meet the high demand. The fall brew is now packaged in cans as well.

14. Abita Brewing Co.

Location: Abita Springs, La.

About: In 1986, this brewery got its start outside of New Orleans. It now brews more than 151,000 barrels of beer and 9,100 barrels of root beer.

Beer buzz: Abita generated some attention last summer when it started packaging its beers in cans, a tactic most craft brewers don’t yet use. The company also came out with a new 4.4 percent summer brew this season, Lemon Wheat.

13. Dogfish Head Craft Brewery

Location: Milton, Del.

About: Dogfish Head got its start in 1995 by Sam Calagione, named after a city in Maine. The company, which also makes spirits, produces mainly “extreme” beers that often have quirky flavors and are highly alcoholic.

Beer buzz: One of Dogfish’s most notorious brews is its 90-Minute IPA. The beer is 9 percent alcohol by volume and is continuously hopped for a strong IPA flavor.

 

12. Boulevard Brewing Co.

Location: Kansas City, Mo.

About: Boulevard’s first beers were brewed in 1989 by John McDonald and delivered to a local restaurant in the back of a pickup truck. Now, the company distributes its beers in 24 states and is the largest specialty brewer in the Midwest.

Beer buzz: The company recently paired with Farmland Foods to create a new beer brat. The sausages are made using Boulevard’s Pale Ale and Unfiltered Wheat beers and will be available inside the Kansas City Royals stadium.

11. Brooklyn Brewery

Location: Brooklyn, N.Y.

About: The brewery was founded by 1988 by Steve Hindy and Tom Potter. It recently doubled its capacity and is expanding even further this year.

Beer buzz: The brewery’s Brooklyn Blast! IPA uses both English and American hops. According to its website, “Minerally hop bitterness is followed by a shock wave of flavor and aroma. You won’t even know what hit you.”

10. Stone Brewing Co.

Location: Escondido, Calif.

About: Stone Brewing was founded in 1996 in Southern California. Its CEO Greg Koch and President Steve Wagner describe themselves on its website with the taglines “Fizzy yellow beer is for wussies!” and “High priest of yeast.”

Beer buzz: The company’s Arrogant Bastard Ale gets a lot of attention, and the company likes to brag about it. Its described online as an “unprecedented and uncompromising celebration of intensity.”

9. Harpoon Brewery

Location: Boston, Mass.

About: Harpoon opened its doors in 1986, run by college friends Rich Doyle and Dan Kenary. At the time, it was the first brewery to operate in Boston in more than 25 years.

Beer buzz: The company’s strongest beer is the Imperial IPA, at 10 percent alcohol by volume. Its brewed with pale and caramel malts and is said to “pack a whallop.”

8. Matt Brewing Co.

Location: Utica, N.Y.

About: This company has been in business for more than a century. It was founded by a German immigrant and is currently run by family descendants, Nick and Fred Matt. Their main label is the Saranac line of beers.

Beer buzz: The Saranac White IPA is one of the brewery’s core beers. It gives a twist on a typical IPA with hints of orange peel, wheat malt, oats and coriander.

7. Bell’s Brewery, Inc.

Location: Galesburg, Mich.

About: Larry Bell founded Bell’s in 1985. According the website, his first batches were brewed in a 15-gallon soup kettle and self-delivered by employees. Now, the company brews more than 500,000 gallons of beer each year.

Beer buzz: The company’s fruity Oberon Ale is one of its most well-known, coming out during the spring and summer. The brewery also produces an exclusive “remarkably drinkable” double IPA in the winter called Hopslam, which packs a punch at 10 percent alcohol by volume.

6. Lagunitas Brewing Co.

Location: Petaluma, Calif.

About: The company was founded by a team of brew fans from across the nation in the mid-1990s. Its owned by Tony Magee and now also operates a brewery in Chicago.

Beer buzz: Lagunitas’ brews are known for their tongue-in-cheek descriptions. The company’s Maximus IPA contains “flavor so hoppy it threatens to remove the enamel from one’s teeth.”

5. Deschutes Brewery

Location: Bend, Ore.

About: Deschutes got its start in 1988 by Gary Fish. The company encourages the public to drop by the breweries in Bend and Portland to meet the “beer-obsessed folks” behind the brews.

Beer buzz: The Mirror Pond Pale Ale earned a gold medal at this year’s International Brewing Awards. The beer is the company’s recommended starter for beer beginners and is known for being brewed “unmistakably right.”

4. The Gambrinus Co.

Location: San Antonio, Texas

About: The company started as a beer importer when it was founded in 1986 by Carlos Alvarez. It now owns craft breweries including craft breweries including Trumer Brauerei Brewery and BridgePort Brewing Company.

Beer buzz: BridgePort’s Blue Heron Pale Ale was named for Portland’s official bird. It ranks high on maltiness and low on hoppiness.

3. New Belgium Brewing Co.

Location: Fort Collins, Colo.

About: New Belgium got its start in Jeff Lebesch’s basement in 1989 with his Abbey and Fat Tire beers. Lebesch no longer works at the company, but the craft brewery continues to be successful.

Beer buzz: Fat Tire, an amber ale, remains one of the brewery’s most famous beers. It has sweet and caramel malts and a “flash of fresh hop bitterness.”

2. Sierra Nevada Brewing Co.

Location: Chico, Calif.

About: Ken Grossman founded Sierra Nevada in 1979 near his favorite hiking grounds. He started with the Sierra Nevada Stout, which has kept the same basic recipe since.

Beer buzz: The company releases speciality Beer Camp brews each year. The beers are developed during a literal “beer camp” by some of Sierra Nevada’s biggest fans and released as solely on-tap specialties.

1. Boston Beer Co.

Location: Boston, Mass.

About: Boston Brewing is most famous for being the creator of Samuel Adams. The beer was first released in 1985 by Jim Koch, who came from a family of five generations of brewmasters.

Beer buzz: The company’s most famous brew remains the Samuel Adams Boston Lager. But it has a fleet of more than 20 other beers, including the Grumpy Monk Belgian IPA and Blueberry Hill Lager.