Whether you’re brewing beer as a hobby or business, you have to take into account what your drinkers see on the bottle as they sample your beer. Craft beer calls for a label design which is unique and stylish.
Instead of just slapping the word “light” on the beer bottle, think of a creative approach on how to introduce it to the beer drinking community. Mind you, these labels have a big influence on the perceived quality of your beer. Thus, explaining the need for breweries to create a distinct brand identity.
Understanding the history of craft beer
By learning how microbreweries have evolved, you can fully appreciate the craft beer industry and the people who have managed to make it thrive up to this day. It could also help you spark some ideas for creative direction like how you want the beer drinking community to remember your beer and your company.
Be remarkable to set yourself apart
One sure way of failing in this industry is by being boring. You have to be remarkable in order to be successful.
Craft beer consumers are receptive of designs that are different from the norms. Also, they choose their favorite beer according to its brand, not the beer process or brewing style.
Pay attention to details
If your beer isn’t seasonal, you can add in a bit of creativity by replacing the usual label with a holiday version. This simple move could help boost sales. Also, don’t forget to incorporate the beer’s distinguishing style into the new packaging.
The cap should also be part of your beer branding so don’t forget to include it in the conceptualization stage.
Make your design specific, brief and clear
When conceptualizing your beer label design, you have to tell the designer exactly what you’re looking to achieve. Here, it is important to provide details about your history, beer style, brewery location and your target audience.
You can also provide samples of label styles, color swatches and fonts that you like to give inspiration to the designer.